Comcast Brand Strategy Co-op

Your experience will include: 

• Hands-On Learning & Impactful Work: Tackle real business challenges, collaborate across teams, and contribute ideas that drive results from day one. 

• Community, Connection & Giving Back: Build meaningful relationships through social events, peer engagement, and shared experiences. You’ll also have the opportunity to give back through Team UP, Comcast’s volunteer initiative, deepening your connection to both your community and your fellow students. 

• Mentorship & Support: Receive guidance from experienced professionals through our dedicated mentorship program, helping you navigate your co-op and beyond. 

• Professional Development: Participate in a custom onboarding experience, a curated learning series, and networking events designed to help you build new skills, explore career paths, and gain insights from professionals from across the organization. 

At Comcast, we’re committed to investing in the next generation of innovators and leaders. Our Co-op Program is a transformative experience designed to help you grow, connect, and take the next step in your professional journey. 

Organization & Team Overview 

The Xfinity Brand Strategy team’s mission is to build strategy that positions Xfinity as the brand that connects people through consistent actions, identity and messaging across all channels, functions and touchpoints. Through brand strategy, identity, positioning, messaging, and planning, we ensure clear and consistent understanding of the role of the Xfinity brand in peoples’ lives among employees, partners and members. We are a key partner and input to all areas of the organization, uniquely positioned at the intersection of our product experience, business imperatives, and marketing communications.  

Role Description 

Join Xfinity’s Brand Strategy team as a Marketing co-op and learn the fundamentals of brand strategy, positioning, messaging, and visual identity, while applying them to cutting edge AI platforms, agentic tools, and experiences that guide consumers from discovery to decision. 

What are some interesting problems the student will work on?  

As a Brand Strategy co-op, you’ll help us work across our Planning, Voice, and Visual teams to: 

- Help shape how the Xfnity brand shows up across all consumer touchpoints 

- Define how AI tools can push our brand practice forward, by informing new ways of approaching business challenges across various platforms and tools 

- Build frameworks and best practices that help Xfinity’s brand stay accurate, competitive, and differentiated as AI powered discovery continues to reshape consumer behavior 

Where can this student make an impact?  

This co‑op position will place you at the center of Brand Strategy work, supporting strategic initiatives, brand voice, and visual development, influencing how Xfinity evolves within AI‑powered discovery, and helping optimize workflows that support executive decision‑making. 

Responsibilities include but are not limited to: 

• Overall Brand Strategy Support: Assist with projects across the core Brand strategy functions of Planning, Voice, and Visuals 

• AI Platform Visibility & Optimization: Audit how Xfinity appears across leading AI platforms (e.g., ChatGPT, Gemini, Perplexity), and identify opportunities to improve brand representation and accuracy 

• LLM-Ready Content Development: Support the development of AI-optimized marketing content  

• Workfront Planning Platform Management: Ensure ongoing accuracy of Marketing and Product PORs in our planning platform 

• Competitive Intelligence: Analyze how competitors such as Verizon, AT&T, and T-Mobile are surfaced and recommended in AI-generated responses, and identify opportunities for Xfinity 

• Brand Strategy Intake: Partner with cross functional teams including Product and Acquisition & Retention to intake brand strategy requests, manage project workflows, and ensure timelines and deliverables stay on track 

• Cross-sharing of AI Best Practices: Support socialization of our AI strategy and learnings across Comcast Corporate, Comcast Business and Xfinity stakeholders  

• Other duties and responsibilities within the Brand team as assigned 

Preferred Skills 

• Basic understanding of or interest in the marketing funnel, brand positioning, and consumer journeys 

• Strong interest in AI, technology systems, and marketing  

• Excellent written and verbal communication abilities  

• Strong analytical and problem-solving skills  

• Detail-oriented with the ability to work with structured information and evolving datasets  

• Familiarity with how marketing technologies (SEO, CMS, analytics, APIs) support brand growth  

• Curiosity about how platforms like ChatGPT influence consumer decision-making  

• Interest in telecommunications, connectivity, or consumer technology  

• Exposure to AI tools, prompt engineering, or automation workflows 

• Preferred Majors: Marketing, Business, Communications, Computer Science, or a related field