Comcast LLM Paid Media Co-op

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Comcast’s Drexel Co-op Program offers an exciting opportunity to gain hands-on experience, build lasting connections, and grow professionally in a dynamic and inclusive environment. This paid, 6-month immersive experience places students at the heart of our business, working alongside talented professionals on meaningful projects that contribute to real outcomes. As a trusted member of the team, you’ll gain exposure to the inner workings of a global media and technology company while developing skills that will serve you well in any career path.

Job Description

Your experience will include:

• Hands-On Learning & Impactful Work: Tackle real business challenges, collaborate across teams, and contribute ideas that drive results from day one.

• Community, Connection & Giving Back: Build meaningful relationships through social events, peer engagement, and shared experiences. You’ll also have the opportunity to give back through Team UP, Comcast’s volunteer initiative, deepening your connection to both your community and your fellow students.

• Mentorship & Support: Receive guidance from experienced professionals through our dedicated mentorship program, helping you navigate your co-op and beyond.

• Professional Development: Participate in a custom onboarding experience, a curated learning series, and networking events designed to help you build new skills, explore career paths, and gain insights from professionals from across the organization.

At Comcast, we’re committed to investing in the next generation of innovators and leaders. Our Co-op Program is a transformative experience designed to help you grow, connect, and take the next step in your professional journey.

Organization & Team Overview

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we invite you to join us and apply.

This role will be with Comcast’s Paid Media team focused on Large Language Model (LLM) strategy, including paid search and affiliate marketing support. It is an entrepreneurial, fast paced environment with high impact and significant exposure across the organization. As these technologies continue to develop by the day, this is a great opportunity for someone who is self-motivated, inquisitive, and eager to learn about AI and the growing role it will play in how we do business.

Role Description

This isn’t just a co-op. It’s your front-row seat to the AI revolution in marketing.

Imagine spending six months with one of America’s most iconic media and technology companies where your work directly shapes how artificial intelligence is measured, validated, and scaled across a paid media portfolio reaching tens of millions of consumers. This is that opportunity.

We are in the early stages of a seismic shift in digital marketing. Large language models (LLMs) are no longer a future concept. They are actively rewriting the rules of how brands connect with consumers. At Comcast NBCUniversal, we are building something new: a first-of-its-kind LLM-powered extension of our paid media practice that blends generative AI, real-time bidding intelligence, and natural language understanding to reach customers better than ever before.

If you’ve ever wanted to be in the room where the future of marketing is being built, this is that room.

What you’ll gain

• Real-world experience working with LLMs and AI at Fortune 50 enterprise scope, with budgets and audiences few co-ops ever access.
• Mentorship from senior performance media and data science professionals with deep expertise in AI-driven marketing.
• Exposure to cutting-edge LLM tooling and the chance to contribute to frameworks that will inform multi-million-dollar investment decisions.
• Networking opportunities across Digital Marketing, Data Science, and Technology teams.

Where can this student make an impact?

You’ll be on the frontlines, helping us to support dedicated LLM marketing strategy. Your impact will be felt in three (3) key areas:

• Helping to drive paid search performance in the LLMs.
• Supporting our Affiliate partnership program by auditing content that will be cited in LLMs to ensure accuracy, brand relevance, and to monitor brand sentiment.
• Partnering with our Brand content teams to recommend new content to be cited in LLMs.

Your fingerprints will be on work that sets the standard for AI-driven marketing on an enterprise scale.

Job Responsibilities

Responsibilities include but are not limited to:

LLM Impact Measurement & Reporting

• Support LLM ad performance with ad copy buildouts, prompt recommendations, messaging testing, and QA analysis.
• Manage LLM measurement platform(s) that measure a variety of KPIs including but not limited to Accuracy, Visibility, Citation Share, Brand Sentiment, etc…
• Pull performance reporting and readouts to share with senior leadership that highlight key insights, trends, and areas of opportunity to drive incremental performance within the LLMs.
• Assist in the development and QA of AI-generated ad copy and messaging assets, reflecting brand and legal best practices.

Paid Media Support & Optimization

• Assist and monitor AI-powered tools for ad copy generation, keyword expansion, budget management, and audience segmentation across paid search, affiliate, and LLMs.
• Monitor and track how the brand surfaces across LLM platforms (e.g., ChatGPT, Perplexity, Claude, Google AI Overviews, etc…).
• Conduct audits of affiliate partner articles and highly cited sources within LLMs to evaluate accuracy, relevance, and to ensure alignment with brand standards. Flag discrepancies or off-brand messaging for review.
• Partner to identify and recommend additional topics for affiliate content to improve citation share within LLMs.
• Execute day-to-day optimizations including but not limited to budget pacing, keyword bid adjustments, negative keywords, etc…
• Maintain up-to-date knowledge of best practices, strategies, and latest developments in paid media.
• Communicate effectively and efficiently via phone, email and in person.

• Other duties and responsibilities as assigned.

Preferred Skills

• Proficiency in Excel for data analysis and reporting.
• Familiarity with AI/ML concepts and LLM fundamentals.
• Strong analytical and problem-solving skills with attention to detail.
• Effective written and verbal communication skills for cross-functional collaboration.
• Ability to prioritize multiple projects while maintaining acute attention to detail in a fast-moving environment.
• Able to develop strong relationships with team members and cross-functional partners across a large organization.
• Hard-working, willing to learn, and eager to be part of an enthusiastic team.

• Preferred Majors: Marketing, Data Science, Statistics, Computer Science, Communications, or related field.

Minimum Qualifications and Eligibility Requirements

• Currently pursuing a bachelor’s degree from Drexel University, with a cooperative learning track.
• Available to work 40 hours per week for 6 months starting September 22, 2026, through March 26, 2027.
• Authorized to work in the United States with no current or future sponsorship needs.
• Available to report in-person to the work location on the job posting.

Accountability, Communication, Professional Etiquette, Relationship Building, Resilience, Teamwork

Compensation

Base Pay: $23.00

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.    Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.  Additionally, Comcast provides best-in-class Benefits to eligible employees.  We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.  That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details. 

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Education

Certifications (if applicable)

Relevant Work Experience

0-2 Years

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.