INTERNSHIP DETAILS

[BMWM Korea] MINI Marketing (Intern)

CompanyBMW Group
LocationSeoul
Work ModeOn Site
PostedMay 11, 2026
Internship Information
Core Responsibilities
Support the MINI Marketing team in retail marketing, lead management, and SNS daily operations. Assist with experiential marketing events, website management, and CRM engagement activities.
Internship Type
full time
Company Size
65626
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees. The economic success of the BMW Group has always been based on long-term thinking and respon-sible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life.
About the Role

SPREAD ENTHUSIASM. SHAPE THE FUTURE.

SHARE YOUR PASSION.

At the BMW Group, everything starts with passion. It turns a profession into a vocation. It drives us to keep reinventing mobility and bring innovative ideas onto the roads. Enthusiasm for joint projects turns a team into a strong unit where every opinion is valued. It is only when expertise, highly professional processes and enjoyment of work unite that we can shape the future together. 

 

[Notice] 이력서는 반드시 채용 포털 사이트에 첨부된 BMW Korea Application Form을 사용하여 작성 및 제출해 주시기 바랍니다. (자유 양식 이력서는 검토되지 않습니다.)

 

About the Team 

The MINI Marketing team develops the MINI brand strategy and strengthens communication across media, digital, experiential, CRM, and retail channels. We manage the funnel, partnerships, sponsorships, and community engagement. We also handle the MINI product strategy, pricing and options planning, MINI ConnectedDrive, order management and online sales support, and market intelligence.

 

What awaits you?

  • Retail Marketing and Lead Management support
  • SNS Daily Operation and Editorial Contents Generation
  • Website Management Operation support
  • Vantage System Operation support
  • Experiential Marketing Support (Flea market, JCW Challenge, MINI Go-Kart day)
  • Logistics for marketing and settlement
  • General Administration / Dealer Marketing Communication Support
  • CRM communication and engagement activity operation

 

What should you bring along?

  • Familiar with Digital Communications
  • Communication Skills with external partners

 

If you have any inquiries, please contact us.

BMWKorea.Internship@bmw.co.kr

Key Skills
Digital CommunicationsExternal Partner CommunicationSNS OperationContent GenerationWebsite ManagementCRM OperationExperiential MarketingRetail MarketingLead Management
Categories
MarketingRetailCreative & MediaAdministrative