INTERNSHIP DETAILS

Marketing and Social Media Intern, Mass Appeal (3 Months)

CompanySony Music Global Job Board
LocationMumbai City
Work ModeOn Site
PostedMay 12, 2026
Internship Information
Core Responsibilities
Assist with social media content calendarization and draft engaging copy for platforms like Instagram and YouTube Shorts. Monitor cultural trends and maintain marketing documentation for artist releases and label campaigns.
Internship Type
full time
Company Size
10012
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.
About the Role

The candidate must be Mumbai based and have strong passion for and knowledge of the music distribution scene and the independent cross-genre music market, an understanding of digital retail platforms, release requirements and opportunities, a creative spirit, and solid technical capabilities.

What you'll do:

  • Assisting with calendarizing social media content across artist releases and label campaigns
  • Drafting captions, basic social copy, and short-form communication for posts across Instagram, YouTube Shorts, and other platforms
  • Working on content formats and social-first IP's.
  • Monitoring social media trends, cultural moments, and audience conversations to help identify quick-turnaround content opportunities
  • Editing and formatting of social assets using tools like Canva, VN, or in-app editing tools.
  • Maintain campaign trackers, release sheets, and marketing documentation for in-house and distribution releases

Who you are:

  • Strong understanding of social media platforms and digital culture, particularly Instagram, TikTok, and YouTube Shorts
  • Interest in hip hop, music culture, and youth internet trends
  • Basic familiarity with content creation tools such as Canva, VN, or Adobe tools
  • Ability to write clear, engaging social copy and captions
  • Someone who is organized, proactive, and comfortable working in a fast-paced campaign environment

What we give you:

  • You join a vibrant global community with the opportunity to channel your passion every day 
  • A modern office environment designed for you, empowering you to bring your best 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community 
  • The space to accelerate progress, positively disrupt and create what happens next 
  • We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives 

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

Key Skills
Social Media ManagementContent CreationCopywritingCanvaVN Video EditorAdobe ToolsDigital MarketingTrend AnalysisCampaign TrackingMusic Distribution Knowledge
Categories
MarketingCreative & MediaArt & Design
Benefits
Professional Growth And DevelopmentModern Office EnvironmentDiversity Equity And Inclusion Initiatives