About the Role 

The Performance marketing team is looking for an intern to support our SEO manager in execution of our SEO strategy. This person will be motivated, hardworking, and detail oriented. This role is ideal for a current college student or recent graduate who is interested in marketing, communications, digital media, or a related field and wants hands-on experience with SEO/AEO. They will join an energetic team and help drive our SEO strategy forward. 

This is a hybrid position requiring onsite presence at our headquarters in Newton, MA.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Key Responsibilities: 

• Assist in Google My Business optimizations – differentiate descriptions and meta data, build out services, upload new photos for all child care centers in GMB 

• Audit duplicate site content and archive in Sitecore  

• Assist in audit of meta data across key site pages and optimize where needed 

• Help make minor page updates and optimizations in Sitecore – update H1/H2, swap images, update KWs, add alt text, etc. 

• Facilitate in FAQ rollout 

• Troubleshoot incorrectly indexed pages 

Minimum Qualifications: 

• Currently enrolled in college as a full-time or part-time student pursuing a degree in marketing or related field

Preferred Qualifications: 

• Knowledge of SEO and AI search trends a plus 

• Knowledge of copilot or other AI tools and the ability to use it to build out content  

• Detail oriented and excellent communication skills 

• Organized, dependable, and able to manage multiple tasks 

• Curious, proactive, and eager to learn 

What You’ll Learn: 

• How SEO works within a performance marketing strategy  

• Best Practices for SEO/AEO  

• How to create SEO/AEO content  

• How to optimize, execute, and measure SEO 

• How to collaborate in a cross-functional, fast-paced marketing environment 

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We’re changing the world of work and family, and it starts with you. At Bright Horizons, you’re the difference.

Compensation:

The hourly rate for this position is between $15.00-$30.00. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Benefits:

• SpringHealth
• Perks at Work
• 401k

Life at Bright Horizons:

At Bright Horizons, you’re more than your job title — you’re the difference. Whether you’re nurturing a child’s first steps or supporting the systems behind the scenes, your work creates real impact. We’re a community that celebrates individuality, invests in your growth, and supports your whole self. Because when you thrive, so do the children, families, and clients we serve. Join us and help build a brighter future — for yourself and for others.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.