Marketing and Public Relations Intern

Description

Job Title: Marketing & Public Relations Intern

Department: Marketing
Reports To: Marketing Manager / Director of Marketing
Status: Internship (Part-Time / Temporary)

Position Summary

The Marketing & Public Relations Intern supports the marketing team in promoting the credit union’s products, services, community initiatives, and brand presence. This role provides hands-on experience in content creation, digital marketing, public relations, and community engagement within a member-focused financial institution.

Key Responsibilities

Marketing Support

• Assist in developing and executing marketing campaigns for products, services, and promotions
• Create and schedule content for social media platforms
• Draft marketing materials including emails, newsletters, website content, and blog posts
• Support the design and production of flyers, brochures, and digital ads
• Conduct market research and competitor analysis

Public Relations & Communications

• Draft press releases and media advisories
• Assist with internal communications and member announcements
• Monitor media coverage and compile press reports
• Help maintain media contact lists
• Support community outreach and event coordination

Digital & Analytics

• Track social media engagement and campaign performance metrics
• Assist with website updates and content management
• Compile marketing analytics reports and summaries
• Support email marketing campaigns and database management

Community Engagement

• Represent the credit union at community events (as needed)
• Assist with financial education initiatives and outreach programs
• Support sponsorship and partnership activities
• The intern will perform any other marketing duties assigned the manager

Requirements

Qualifications

• Currently pursuing a degree in Marketing, Communications, Public Relations, Business, or a related field
• Strong written and verbal communication skills
• Familiarity with social media  platforms and digital marketing tools
• Basic knowledge of Microsoft Office (Word, Excel, PowerPoint)
• Experience with Canva, Adobe Creative Suite, or similar design tools is a plus
• Strong organizational skills and attention to detail
• Ability to work independently and collaboratively in a team environment

Preferred Skills

• Knowledge of financial services or interest in the credit union industry
• Experience with content creation or campus/organizational marketing
• Basic understanding of analytics tools (Google Analytics, social media insights)

Learning Opportunities

• Gain hands-on experience in financial services marketing
• Develop skills in brand management, digital marketing, and media relations
• Exposure to community-based marketing and member engagement strategies
• Build a professional portfolio with real-world projects