TRADE MARKETING & CATEGORY MANAGEMENT INTERN

Barilla is a family-owned Italian company founded in 1877. Today, we are present in over 100 countries thanks to our diverse portfolio of brands. But we are more than just a global food company—we are a family of diverse individuals who share the same values: "The Joy of Food for a Better Life."

Do you have a passion for pasta, bakery, or the food industry? Are you eager to bring new ideas, develop concepts, and gain in-depth knowledge? If so, apply now for our internship opportunity :

Internship Opportunity: TRADE MARKETING & CATEGORY MANAGEMENT (M/F) (6 months) – Brussels (Watermael-Boitsfort)

Start Date: January 2026

Your missions :

Reporting to the Trade Marketing and Category Management departments, you will work across all our brands (Barilla Pasta & Sauces, Harrys, Wasa, and Mulino Bianco) on the following tasks:

• Monitoring and implementing certain tools from the Media Plan
• Developing marketing tools (sales pitches, innovation support plans, etc.)
• Analyzing category performance and conducting competitive intelligence research
• Creating promotional materials: POS displays, coupons, etc., especially for the Sales Force (sales arguments, inserts...)
• Designing and executing Trade Marketing actions: client-specific marketing operations (direct mailing, e-commerce, in-store visibility, targeted couponing…), merchandising support in stores, and events such as the Foire Italie. This includes managing agency relationships—from briefing to finalizing materials
• Tracking Trade Marketing activities and ensuring materials are available for the Sales Force
• Evaluating the performance of in-store operations (promotion reports, sales impact…)
• Conducting market analysis using Nielsen data
• Assisting in the preparation of client meetings

This list is not exhaustive, and you may be involved in additional projects led by the Category Management and Trade Marketing teams.

Your profile : 

Currently pursuing a degree in Marketing or Management, you are recognized for your energy, autonomy, and dedication. You are rigorous and organized, with strong interpersonal skills.

Your ability to take initiative, along with proficiency in Microsoft Excel and PowerPoint, are essential for this role. Additionally, you demonstrate adaptability and exceptional organization, allowing you to manage multiple projects in a dynamic environment.

Fluency in French and English is mandatory, Dutch is a plus.

If you don’t meet all the criteria but are highly motivated and interested, reach out to us and tell us why you would be our ideal intern!

We offer :

• A monthly stipend of 1,400€
• Professional development and global experience in an international environment with significant exposure
• The opportunity to grow in a supportive and open-minded team, alongside a community of interns and apprentices
• Flexible working hours and up to 40% remote work
• Meal vouchers and 80% reimbursement of transportation costs

At Barilla, we believe diversity is a strength, and we promote an inclusive and welcoming work environment. Only your talent matters—just be yourself and join us! Ready to take on the challenge ? Apply now!