Dealer Development Intern

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Program Goals:
- Define the Club Car dealer business model.
- Build a used cart cost/profitability model.
- Analyze Club Car company margins and cost pressures.
- Assess influence/competition in golf, consumer, and commercial segments.
8-Week Schedule
Weeks 1–2: Corporate Foundations - Strong baseline in operations, finance, and support functions while kicking off research on goals 3 and 4.
- Week 1: HR, Finance (margin structures, costing, variances), Manufacturing (plant tour + cost drivers), Parts/Supply Chain.
- Week 2: Sales Operations, Marketing (1–2 days – branding, competitive positioning vs. imports), IT (1 day – ERP/CRM/data tools), DLL Finance partnership (1–2 days – floorplan, retail financing, dealer economics).
Weeks 3–4: Dealer Development & Sales Field Exposure
- Week 3: Dealer Development team travel (onboarding, performance metrics, territory planning, financial programs, prospecting).
- Week 4: Ride-alongs with Sales team visiting golf, consumer, and commercial dealers.
- Deliverables: Draft dealer business model summary. Gather real-world data on dealer P&Ls, financing usage (DLL), inventory turns, and competitive pressures. Summarize competition notes.
Weeks 5–8: Used Carts Sales Team – Hands-On + Side Research & Modeling
The intern is primarily embedded with the Used Carts team (selling, cleaning/refurbishing, charging, loading trailers, logistics, deliveries) while dedicating 1 full day per week back at corporate for focused work on the 4 goals and final presentation.
- Core hands-on responsibilities (4 days/week):
- Selling older inventory.
- Assessing condition, cleaning, and refurbishing units.
- Charging batteries, preparing for delivery, loading trailers.
- Supporting logistics and buyer handoff (including DLL financing where relevant).
- 1 corporate research day per week (e.g., Wednesday):
- Build and refine the Used Cart Cost Model (Goal 2) using real transaction data — acquisition costs, refurb labor/materials, holding/charging costs, pricing scenarios, margins, breakeven, and turnover recommendations.
- Continue/finalize analysis on Company Margins & Cost Pressures (Goal 3).
- Complete Competitor Influence assessment (Goal 4) — compile findings on pricing pressure, market share, strategic responses.
- Synthesize Dealer Business Model (Goal 1) with field insights.
- Mentor check-ins and data pulls from Finance/IT.
- Week 8 focus: Finalize all analyses, prepare capstone presentation, and wrap up any open used cart projects. Deliver final presentation to leadership.
Additional Powerful Elements
- Capstone Presentation: 15–20 minutes + Q&A covering the 4 goals with visuals (dealer model summary, used cart cost model outputs, margin/cost pressure insights, competition memo + recommendations).
- Tools & Access: Excel (advanced), anonymized datasets, ERP/CRM reports via IT support.
- Safety & Logistics: Full plant/field safety training, travel/expense policy, vehicle guidelines.
- Feedback: Weekly mentor check-ins + formal feedback at end of Week 4 and Week 8.
- Output Portfolio: Dealer business model doc, Used Cart Cost Model (Excel), Competition/Margins memo, final presentation deck.
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