Public Relations Co-op

Who We Are: 

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:
New Balance’s Global Public Relations Department is responsible for all brand/product public relations and corporate communications activities. You will assist with supporting global and North American public relations initiatives, including media relations, marketing project support and other external communications programs and agencies. You will coordinate the company’s product placement program, manage the New Balance Press Box website and Media Relations email, and manage the seeding program with external celebrity and press agencies. 

MAJOR ACCOUNTABILITIES:

• Oversee product seeding for: Media requests, Celebrity agencies, Product wear-testing programs 
• Own the PR Department’s footwear/apparel sample inventory (inclusive of ordering key product in time and organizing the sample closet to operate efficiently).
• Oversee New Balance product placement program to meet the needs of target media, celebrities, and influencers.
• Build and maintain influencer, celebrity and tastemaker list for potential seeding opportunities
• Build monthly priorities calendars for PR agencies.
• Conduct industry analysis including, but not limited to, competitor, consumer and category trends and provide reports to the team.
• Draft product pitches to distribute to relevant media outlets
• Manage the New Balance Press Box (inclusive of editing and posting press releases). 
• Manage the New Balance Media Relations inbox and respond to requests appropriately. 
• Manage monthly P-Card reports. 
• Provide insight into culturally relevant influencers, celebrities, and publications for PR opportunities. 
• Execute a final assignment in an area of priority/interest. 

REQUIREMENTS FOR SUCCESS:

• Working towards a B.A. degree in an English/Communications related field.
• Public relations and corporate communications experience or experience in related field preferred.
• Candidate must be deadline oriented and able to manage multiple projects simultaneously.
• Candidate must have solid oral and written communications skills, including specific writing 
• experience.
• Candidate must be energetic, have a positive, can-do attitude and experience working in a team environment.

This is a hybrid position and in person (Brighton, MA) is required.

Boston, MA Headquarters - (NB) Only Pay Range: $22.00 - $22.00 - $22.00 Hourly (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

Regular Associate Benefits 

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.