Onsite Internship: Marketing Lead Generation (Summer & Fall)

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Description
SUMMER & FALL 2026 -- $16.00 PER HOUR PAID INTERNSHIP
With the possibility to extend to Spring 2027!
Are you currently enrolled (or planning to enroll) in an Associates or Bachelor's Degree program in Marketing, Data Analytics, or Communications? Come to the Foundation to get hands-on learning experiences while you complete your coursework, in an environment that will be flexible around your class schedule!
Under the direction of the Associate Director, Marketing Operations, our Lead Generation Intern will support the expansion and maintenance of the company’s databases across U.S. and Canadian markets. This internship provides hands-on experience in prospect research and lead generation using ZoomInfo, LinkedIn and organic search, with a focus on delivering actionable quality contacts for our marketing campaigns.
Essential Duties and Responsibilities:
This Position Description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
- Pull and upload monthly marketing leads from ZoomInfo into the CRM, ensuring accurate and timely data entry.
- Assist with maintaining data quality through lead audits, cleanup, and database management activities.
- Under the direction of the manager, identify and develop high-quality prospect pipelines across defined target audiences to strengthen marketing campaign performance.
- Partner with marketing to support program-specific lead generation initiatives.
- Help set up and maintain website-driven lead capture workflows to ensure seamless data collection.
Requirements
Required Education/ Experience:
- Currently enrolled in, or a recent graduate of an Associates or Bachelors degree program, majoring in Marketing, Data Analytics, Communications, or similar field. We prefer students outside of their freshman year of college, but will consider candidates based on their individual knowledge, skills and experience.
- Experience working with Microsoft Excel and data sets, including basic functions such as sorting, filtering, and organizing; pivot table experience is strongly preferred.
- Coursework or academic experience involving data analysis or marketing is strongly preferred.
The International Foundation will always consider candidates with an equivalent combination of education and relevant experience.
Minimum Qualifications/Skills:
- Strong attention to detail and commitment to data accuracy.
- Ability to follow structured processes and standard operating procedures (SOPs).
- Basic analytical thinking and problem-solving skills.
- Strong organizational and time management skills, with the ability to manage multiple tasks simultaneously.
- Ability to work both independently and collaboratively within a team.
- General technical aptitude and an eagerness to learn new systems and platforms quickly.
- Effective written and verbal communication skills.
Work Environment:
This position is expected to work 100% onsite from our corporate headquarters office in Brookfield, WI. This is an office environment with typical office conditions, including lighting, noise, seating and equipment.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; and stoop, kneel, or crouch
The employee must occasionally lift and/or move up to 10-50 pounds (i.e. a case of printer paper). Specific vision abilities required by this job include close vision, and ability to adjust focus.
The above statements reflect the general details necessary to describe the principal functions of the occupation described and shall not be construed as a detailed description of all the work that may be inherent in the occupation.
PERKS:
The Foundation offers unique organizational perks including on-site fitness center with yoga and strength training classes, mindfulness sessions, a bocce league, softball team, and even a cribbage club to name a few!
ABOUT US:
The International Foundation of Employee Benefit Plans is North America’s largest membership organization for those who work with employee benefit plans. The Foundation’s employees make a HUGE impact on the livelihoods of millions of workers across the U.S. and Canada because of the work we do in providing education and research to the benefits community. Employees enjoy an outstanding benefits package, unique employee perks, creative and caring co-workers—all within a family-friendly workplace. Speaking of workplaces, the Foundation is tucked into a 15-acre wooded slice of nature in the heart of Brookfield. We’re small enough for you to have ongoing, meaningful impact on the organization but big enough to make international news. Visit us at www.ifebp.org or connect with us on the socials.
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