Marketing Intern
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Title: Marketing Intern
Location: 1111 Leffingwell Ave. NE, Grand Rapids, MI 49525
Hours: Will be determined between employee and COO
Work Environment: Onsite.
About Us
Orthopaedic Associates of Michigan (OAM) is proud to be West Michigan’s most established orthopaedic practice. Our physicians and team members provide exceptional, individualized care for patients of all ages. As the most comprehensive independent provider of musculoskeletal care in the region, we provide total care from diagnosis, to treatment, and all the way through rehabilitation.
Patients at OAM will have access to our Specialized Surgeons, Physical and Occupational Therapists, MRI and X-ray services, and orthopaedic bracing. Patients are also able to receive care from our Bone Health Clinic, OAM Now Urgent Orthopaedic Care Clinic, and Surgery Center at MidTowne – all of which are committed to optimizing their treatment outcomes.
Our teams work together to maximize and adjust treatment quickly and easily, resulting in a smoother, faster recovery for patients. From neck to toe, and from traumatic injuries to chronic conditions, patients will receive compassionate care that will allow them to embrace their full potential. Patient goals are our goals – we will restore their health so they are functioning as fully as possible in the activities they love at home, work, and in everyday life.
Position Summary
The Marketing Intern supports OAM by assisting with the development, coordination, and execution of marketing and communication initiatives that promote the organization’s services, providers, and community presence. This role provides hands-on experience in healthcare marketing through exposure to digital marketing, content creation, social media management, event coordination, and brand development activities. The Marketing Intern collaborates with team members, physicians, clinical departments, and external vendors to ensure marketing efforts align with organizational goals and brand standards. The position offers valuable opportunities to learn healthcare marketing strategies while contributing to projects that enhance patient engagement, community awareness, and organizational growth. The Marketing Intern serves as a professional representative of OAM and helps support initiatives that strengthen the organization’s reputation as a leading provider of musculoskeletal care. Through creativity, organization, and attention to detail, this role contributes to the success of OAM’s marketing and communication efforts.
Essential Responsibilities
- Assist with the planning, development, and execution of marketing campaigns across digital and traditional platforms.
- Create, edit, and organize marketing content for social media, websites, email communications, newsletters, and promotional materials.
- Support the maintenance and updating of website content to ensure information remains accurate and current.
- Monitor and report on social media engagement, campaign performance, and digital marketing metrics.
- Assist with photography, videography, and content gathering activities for marketing initiatives.
- Coordinate the collection and organization of marketing assets, including photos, graphics, videos, and branded materials.
- Conduct market research and competitive analysis to identify industry trends and marketing opportunities.
- Help maintain brand consistency across all internal and external communications.
- Prepare marketing reports, presentations, and project summaries as assigned.
- Assist with the review and proofreading of marketing materials to ensure accuracy and quality.
- Maintain organized records of marketing projects, vendor communications, and campaign materials.
- Assist with administrative tasks related to marketing projects and departmental operations.
- Comply with all organizational policies, confidentiality requirements, and HIPAA regulations.
- Perform other duties and special projects as assigned.
Required & Preferred Qualifications
Education, Training, and Experience:
- Required:
- High School diploma or GED.
- Currently pursuing an Associate’s or Bachelor’s degree in Marketing, Communications, Public Relations, Business, Graphic Design, Healthcare Administration, or a related field.
- Strong interest in marketing, communications, healthcare, or brand management.
- Proficiency with Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.
- Preferred:
- Previous internship, volunteer, academic, or work experience in marketing, communications, social media, public relations, or related areas.
- Experience creating content for social media platforms and digital marketing campaigns.
- Familiarity with graphic design platforms such as Canva or Adobe Creative Suite.
- Interest in healthcare marketing and patient engagement strategies.
Specific Skills, Knowledge, and Abilities:
- Ability to maintain phenomenal people skills while exhibiting a calm, courteous, and Strong written, verbal, and interpersonal communication skills.
- Excellent organizational and time management skills.
- Ability to manage multiple projects and deadlines simultaneously.
- Creative thinking with strong attention to detail.
- Ability to work independently and collaboratively within a team environment.
- Basic understanding of social media platforms, digital marketing, and content development.
- Strong analytical and problem-solving abilities.
- Professional demeanor and customer-service orientation.
- Ability to maintain confidentiality and handle sensitive information appropriately.
- Proficiency with technology and willingness to learn new software applications.
- Commitment to representing OAM’s mission, values, and brand standards.
Motor, Sensory, and Physical Requirements:
- Ability to sit, stand, walk, and move throughout office and clinical environments for extended periods.
- Ability to operate a computer and other standard office equipment.
- Visual acuity sufficient to review marketing materials, digital content, and reports.
- Auditory ability sufficient to communicate effectively with team members, vendors, patients, and community partners.
- Ability to occasionally lift, carry, and transport marketing materials weighing up to 25 pounds.
- Ability to travel locally to support community events and outreach activities as needed.
- Ability to perform repetitive hand and wrist movements associated with computer use.
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