Content Creation / 内容创作

• Brainstorm, create, shoot, and edit multimedia content including short-form videos, graphics, reels, stories, and captions for social media platforms.
• 负责社交媒体内容的创意策划、拍摄及剪辑，包括短视频、图片、Reels、Stories 及文案等内容形式。
• Assist in producing platform-native content for channels such as Instagram, TikTok, LinkedIn, Xiaohongshu, YouTube Shorts, and Facebook.
• 协助制作适配不同平台风格的内容，包括 Instagram、TikTok、LinkedIn、小红书、YouTube Shorts 和 Facebook 等。
• Utilize AI-powered tools (e.g., ChatGPT, Midjourney, Canva AI, CapCut AI, Adobe Firefly, etc.) to support ideation, copywriting, visual generation, video editing, and content optimization.
• 使用 AI 工具（如 ChatGPT、Midjourney、Canva AI、CapCut AI、Adobe Firefly 等）辅助内容创意、文案生成、视觉设计、视频编辑及内容优化。
• Collaborate with internal teams to ensure content aligns with brand tone and campaign objectives.
• 与内部团队协作，确保内容风格符合品牌调性及市场活动目标。

Community Management / 社区运营

• Monitor comments, direct messages, and community interactions across social platforms.
• 负责监控社交平台评论区、私信及用户互动情况。
• Engage actively with followers and help foster a positive and interactive online community.
• 主动与用户互动，建立积极活跃的线上社区氛围。
• Identify audience feedback and trending discussions for future content opportunities.
• 收集用户反馈及热门讨论，为后续内容方向提供参考。

Content Scheduling & Operations / 内容发布与运营

• Assist in maintaining and updating the social media content calendar.
• 协助维护及更新社交媒体内容排期。
• Schedule and publish posts using social media management tools.
• 使用社交媒体管理工具进行内容发布与日程管理。
• Support campaign execution and coordinate content delivery timelines.
• 协助市场活动执行及内容交付时间协调。

Analytics & Reporting / 数据分析与复盘

• Track social media KPIs including reach, engagement, follower growth, watch time, and conversion metrics.
• 跟踪社交媒体关键指标，包括触达率、互动率、粉丝增长、观看时长及转化数据等。
• Prepare weekly/monthly performance reports and summarize actionable insights.
• 输出周报/月报，并总结可执行的数据洞察。
• Support A/B testing initiatives for content formats and posting strategies.
• 协助不同内容形式及发布策略的 A/B 测试。

Trend & Market Research / 趋势与市场研究

• Stay up-to-date with emerging social media trends, platform algorithm updates, viral content formats, and competitor activities.
• 持续关注社交媒体趋势、平台算法更新、热门内容形式及竞品动态。
• Explore new AI tools and automation workflows that can improve content creation efficiency and creative quality.
• 探索新的 AI 工具及自动化工作流，提升内容生产效率与创意表现。

• Currently pursuing or recently completed a degree in Marketing, Communications, Business, Media, or a related field.
• 市场营销、传播、商业、媒体等相关专业在读或应届毕业生优先。
• Familiar with major social media platforms and digital publishing workflows.
• 熟悉主流社交媒体平台及数字内容发布流程。
• Basic design and video editing skills using tools such as Canva, Adobe Creative Suite, CapCut, Figma, or similar platforms.
• 具备基础设计及视频剪辑能力，熟悉 Canva、Adobe 系列、CapCut、Figma 等工具。
• Strong written and verbal communication skills in English and Chinese.
• 具备良好的中英文书面及口头沟通能力。
• Creative, detail-oriented, and able to work collaboratively in a fast-paced environment.
• 富有创意，注重细节，能够适应快节奏团队协作环境。

Preferred Qualifications / 加分项

• Experience using AI content creation tools and generative AI workflows (e.g., ChatGPT, Midjourney, Canva AI, CapCut AI, Adobe Firefly, etc.).
• 有使用 AI 内容创作工具及生成式 AI 工作流的经验者优先（如 ChatGPT、Midjourney、Canva AI、CapCut AI、Adobe Firefly 等）。
• An existing portfolio, personal projects, social media account, or demo reel showcasing past experience in content and multimedia creation.
• 拥有作品集、个人项目、社交媒体账号或 Demo Reel，可展示过往内容及多媒体创作经验者优先。
• Passion for internet culture, digital storytelling, gaming, or social media trends.
• 对互联网文化、数字内容创作、游戏或社交媒体趋势有热情者优先。