Intern, Marketing, One Grab

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

You will be part of Grab Cambodia's marketing team. In a new & rapidly expanding market, the marketing team plays a crucial role in helping to grow the business. They carry out Grab's mission of making everyday essential services more accessible to the masses, safely & securely. The team is responsible for strengthening the Grab brand through exciting branding and promotional campaigns that attract new users and build brand loyalty. The team relies on a highly collaborative culture that nurtures creativity to meet their objective.

This role reports to Assistant Manager, Marketing, Mobility and Express. You will be based onsite at our Phnom Penh Office.

The Critical Tasks You Will Perform

Campaign management:

• Develop marketing creative briefs with clear objectives and timelines, and based on key insights.
• Collaborate with the Creative Team to identify out-of-the-box, memorable campaign ideas.
• Identify appropriate target audiences and channels such as In-App, Social Media, Email, Web, key opinion leaders (KOLs) pages and offline
• Track and optimize campaign performance in terms of reach, engagement and conversion across all channels.
• Articulate performance of communications in marketing campaigns and provide insights on the local market, and industry trends.

Marketing Operations

• Assist in regular engaging content that supports and creates momentum for the business priorities and grows overall user engagement (interaction, page likes, followers etc) on social media channels, by collaborating with the creative team and aligning the overall strategy with marketing leads.
• Help collaborate with internal teams (such as Mobility, Operations, Customer Experience, etc.) and external partners and vendors to ensure marketing campaigns are executed efficiently, accurately, and in a timely manner.
• Execute consumer in-app communications, promotions and rewards using Grab's internal tools and systems, in collaboration with the Marketplace team.
• Execute in-house ads inside of the Grab app.
• Work with vendors for the delivery of marketing materials and assets.
• Assist with localizing and reviewing content for region-wide campaigns.
• Track and analyze the effectiveness of promotions to provide insights in order to improve offers and to drive business results.
• Perform other tasks as assigned by line manager

What Essential Skills You Will Need

• Creative, open minded, daring and hungry to create campaigns that are memorable
• Energetic and enthusiastic; embracing opportunities to thrive in a dynamic & fast-paced environment.
• Proactive self-starter who enjoys taking ownership of projects with guidance from the Marketing Lead. Strong organizational skills and the ability to prioritize tasks to deliver on agreed deadlines.
• Detail-oriented to ensure quality of marketing messages across all communications channels.
• Great interpersonal skills to communicate well with stakeholders. Strong oral and written communication skills in both English and Khmer local language.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.