INTERNSHIP DETAILS

Digital Marketing Intern (Co-op)

CompanyGoodmorning com
LocationEdmonton
Work ModeOn Site
PostedJuly 13, 2026
Internship Information
Core Responsibilities
The intern will create and maintain on-site digital content and merchandising to drive customer conversion. They will also support performance analysis and campaign execution through data tracking and cross-functional collaboration.
Internship Type
full time
Salary Range
CA$22 - CA$24
Company Size
104
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
GoodMorning is one of Canada’s largest online mattress retailers and has sold over 350,000 mattresses to Canadians from coast to coast—and that number grows daily. Our company’s purpose is to deliver sleep products of remarkable quality and value that customers love. Since 2009, when GoodMorning was first established in Canada by Samuel Prochazka, we’ve been disruptors in the mattress industry. We work hard to make a great night’s sleep accessible to all through our unique direct-to-consumer model, mattress donation program, top-notch customer service, and the latest technologies and innovations in the e-commerce landscape. We also invented the at-home sleep trial, which lets our customers try their mattress night after night in the comfort of their homes for up to 365 nights. Our portfolio of brands includes Douglas, Logan & Cove, Juno, and Octave. We’re constantly transforming our portfolio by researching the latest advancements in mattress-making, bringing new products to market that meet the needs of our customers, and providing as much value as possible. While many of our innovations have become industry standard, we lead the way with our customer-obsessed mindset and relentless pursuit of better. GoodMorning continues to grow and has been ranked as one of Canada’s top-growing companies by The Globe and Mail.
About the Role

Description

GoodMorning is the pioneering Canadian company behind some of Canada’s most trusted mattress brands, including Douglas, Logan & Cove, Juno, and Octave. Over the last 17 years, we have experienced significant growth, delivering hundreds of thousands of beloved products to customers across North America. And we’ve created an exciting, ownership-driven culture perfectly suited to intelligent, results-driven individuals.


As Digital Marketing Intern at GoodMorning, you will gain exposure to the operations of a high-performing direct-to-consumer (DTC) business, and develop practical skills you can carry forward into your career. You will have responsibilities assisting in the creation of merchandising content, and contributing to performance marketing to drive business growth. You will use your strong analytical skills, curiosity, and detail-oriented nature to support our product marketing and digital content efforts. This role is hands-on: you’ll work on real initiatives that directly impact how customers discover, evaluate, and purchase our products online.

Job Duties

  • Creating and maintaining on-site content (product pages, comparison tools, guides, blog posts, and promotional messaging) to drive conversion and customer clarity

  • Conducting research and gathering inputs to inform content, aligning messaging with customer needs and business objectives

  • Supporting product launches and campaign execution ensuring alignment with timelines and brand standards

  • Assisting the team with performance analysis by tracking conversion, engagement, and revenue metrics, and preparing clear reporting summaries

  • Conducting analysis to identify opportunities in positioning, pricing, and merchandising

  • Collaborating with cross-functional teams (creative, IT, brand, advertising, and customer service) to execute campaigns and deliver content updates

  • Supporting on-site merchandising and optimisation initiatives, including pricing updates, promotional placements, and A/B testing to improve the customer journey

Requirements

Qualifications

  • Currently enrolled in a post-secondary program in Business, Communications, Journalism or a related field

  • Having prior internship, co-op, or relevant project experience (considered an asset)

Skills

  • Writing clear, persuasive marketing copy across digital formats (product pages, landing pages, emails, and promotional content)

  • Adapting tone and messaging to align with brand guidelines and target audiences

  • Demonstrating strong written communication abilities, with the capacity to simplify and clearly convey complex ideas

  • Showing a clear interest in e-commerce, product marketing, and digital customer experience

  • Bringing an analytical mindset, with exposure to working with data and performance metrics

  • Demonstrating the ability to manage multiple priorities and work independently in a fast-paced environment

  • Exhibiting a collaborative, proactive, and detail-oriented approach to work

  • Using Microsoft Excel or Google Sheets for basic data analysis and reporting

  • Working with content management systems (CMS) or similar digital tools (considered an asset)

  • Communicating effectively across cross-functional teams (creative, development, marketing)

  • Organising tasks and managing multiple projects with strong attention to detail

Key Skills
CopywritingDigital MarketingData AnalysisE-commerceContent Management SystemsMicrosoft ExcelGoogle SheetsPerformance MarketingA/B TestingMarket ResearchCross-functional CollaborationProject Management
Categories
MarketingRetailData & AnalyticsCreative & Media