(CEN) DIGITAL INNOVATION INTERN

Name of the Project: Communities of Practice Content Creation & Employee Engagement Internship

Vice Presidency: Digital & Organization Development

Region: Central

Intern’s Location (Office): Digital Hub

Eligible Semester(s): 5th - 8th semester

Careers of Interest: Marketing, Digital Marketing, Communications

Schedule Availability: Between 25 and 30 hours per week

Period of Stay at CEMEX: 6 months, with the option of renewal

Tentative Start Date: August 2026

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Detailed Description of the Project

Project Objective

Challenges for the Students

• Develop and execute internal communication and engagement campaigns that increase awareness and participation in Digital Innovation initiatives.
• Transform complex innovation, technology, and operational topics into compelling content tailored to different employee audiences.
• Leverage data and analytics to measure campaign performance, identify engagement trends, and recommend improvement opportunities.
• Support the growth and positioning of Cemex Communities of Practice as strategic platforms for knowledge sharing and collaboration.
• Create multimedia content that enhances the visibility of innovation initiatives and promotes employee engagement across global teams.
• Collaborate with stakeholders from different business units and regions to develop impactful communication strategies and campaigns.
• Balance creativity with data-driven decision-making to maximize campaign effectiveness and audience engagement.

Main Responsibilities and Activities to Be Carried Out

Internal Communications & Campaign Management

• Support the planning, development, and execution of internal communication campaigns for Leaplab, Smart Innovation, and Communities of Practice.
• Develop communication plans to drive awareness, engagement, and participation in innovation initiatives.
• Coordinate communication activities with internal stakeholders and subject matter experts.
• Assist in the promotion of webinars, virtual events, innovation programs, and knowledge-sharing initiatives

Content Creation & Graphic Design

Design visual communication materials for digital channels, including:

• Viva Engage posts
• Digital invitations
• Banners
• Infographics

Multimedia Production

Produce and edit short-form multimedia content, including:

• Videos
• GIFs
• Motion graphics

Community Analytics & Performance Measurement

• Monitor and analyze the performance of Communities of Practice and other internal communication initiatives.
• Track engagement metrics, audience behavior, reach, and content performance across digital platforms.

Community Engagement

• Support the execution of engagement initiatives within Viva Engage communities.
• Help identify and curate relevant content, success stories, and innovation initiatives across the organization.
• Assist in the development of strategies to increase participation and foster knowledge-sharing behaviors.

Specific Requirements / Qualifications

Academic Background

Currently pursuing a Bachelor's degree in:

• Marketing
• Digital Marketing
• Communications

Technical Skills

• Knowledge of digital marketing and communication principles.
• Experience with graphic design tools, preferably Photoshop, Illustrator, Premiere Pro and After Effects
• Familiarity with social media and digital engagement strategies.
• Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word).
• Ability to analyze data and generate actionable insights from engagement metrics.
• Knowledge of Canva, Power BI, or analytics tools is a plus.

Competencies

• Creativity and visual storytelling capabilities.
• Strong written and verbal communication skills.