ESSENTIAL FUNCTIONS AND RESPONSIBILITIES 

Duties may include but are not limited to:

• Conceptualize and produce compelling content for CASAS social media accounts, fostering active engagement with our audience.
• Contribute to ongoing photography and video-driven needs on social, to develop/edit/produce video and concepts.
• Ensure that all content aligns with CASAS and University guidelines to maintain brand consistency.
• Adhere to the established social media content calendar for timely post publication.
• Collaborate closely with other creative and university teams for social media assignments.
• Analyze social media metrics to assess performance and identify areas for improvement.
• Conduct research on competitor content and promotional strategies to glean insights into industry best practices.
• Contribute to special projects and events that enhance CASAS's marketing initiatives.

QUALIFICATIONS AND CREDENTIALS

Minimum Qualifications

• Current Liberty University student in good standing with the University
• Able to work between 12-16 hours a week (between the hours of 8 a.m.-4:30 p.m., Monday through Friday)
• Possess a creative mindset, intellectual curiosity, and a desire to learn
• Able to give and receive creative feedback
• Understanding of social media platforms
• Professionalism to interact with department and university leaders
• Eligible for Federal Work Study, Work Assistant, or International Work Supplement (depending on position)

Preferred Qualifications

• Knowledge of Adobe Creative Suite
• Understanding of social media management tools and methods
• Experience in social media content creation

ABILITIES AND COMPETENCIES ESSENTIAL TO THE FUNCTION OF THE JOB

Communication and Comprehension

• Ability to effectively communicate both verbally and in writing to convey clear, well articulated information.
• Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner.
• Possess public communication skills that allow professional representation of Liberty University to a variety of business and community customers and associates.
• Strong organizational skills.
• Excellent computer skills.

Problem Solving

• Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.

Physical and Sensory Abilities

• Frequently required to travel to local and campus locations.

• Occasionally required to sit for extended periods to perform deskwork or type on a keyboard. 
• Regularly required to hear and speak in order to effectively communicate orally.
• Occasionally required to stand, walk, and climb stairs to move about the building.
• Handle materials, reach overhead, kneel or stoop in order to conduct business.

• Regularly lift 10 or fewer pounds.

WORKING CONDITIONS

Work Environment

The CASAS operations team office is in DeMoss Hall on Liberty University’s campus; however, the student content creator position also works in a variety of indoor and outdoor locations on and off campus.

Driving Requirements

If the employee is required to travel in performing the duties and responsibilities of the position, the use of one’s personal vehicle (or LU vehicles) may be required for travel.  Proof of a valid driver’s license, an acceptable DMV record, LU Driving Approval, and liability insurance is required when driving in the performance of the employee’s position.

Work Hours

Varies depending on class schedule. On certain occasions, the student is expected to work shifts outside standard business hours, particularly when providing coverage for events like Career Fairs, Welcome Week, and other high-profile events. In such cases, the student is responsible for working diligently throughout the entire duration of the event.

Time Type

Location

Pay Rate

Starting at $12.77

Student employees are paid at least the current Virginia minimum wage per hour. Pay may vary by position and department based on job responsibilities, required skills, available funding, and market conditions.

The University is an Equal Opportunity Employer. We believe it is our moral and legal obligation to meet the responsibility of ensuring that all management practices regarding employees are conducted in a nondiscriminatory manner. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. It is, therefore, our policy and intention to evaluate all employees and prospective employees strictly according to the requirements of the job. All personnel related activities such as compensation, benefits, transfers, job classification, assignments, working conditions, educational assistance, terminations, layoffs, and return from layoffs, and all other terms, conditions and privileges of employment will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including all applicable state of employment protected classes. The University is a Christian religious-affiliated organization; and as such, is not subject to religious discrimination requirements. The University’s hiring practices and EEO discrimination practices are in full compliance with both federal and state law. Federal law creates an exception to the “religion” component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment practice preference to members of their own religious beliefs.