DACH Social Intern

IN A NUTSHELL, YOU WILL BE...

AN IDEA GENERATOR

• You'll be expected to bring ideas, energy and a strong instinct for what works on social. That means thinking about:
• What new TikTok or Reels series should we launch?
• How can I build our TikTok audience + viewers?
• How can we use social to educate people in German speaking regions on our products while building the lifestyle and culture around Vita Coco?
• How can we tap into humour, trends or consumer truths in a way that feels like Vita Coco
• How can we show up in a fun, social-first way at our many brand activations across Germany, Austria and Switzerland?
• Who could we interview, feature or collaborate with that our audience would actually care about?
• How can we use creators, employees, the content team and yourself to make content people want to watch and join in with?
• Which influencers could help bring key brand moments to life across the DACH region?
• Which UGC creators are right for each paid social brief?

AN IDEA EXECUTER

With support from the Digital Team, you'll help capture low-fi, entertaining and platform-first content in ways that feel fresh, scrappy and social-native.
This could include:

• Shooting at "The Hydration Station", aka our Hamburg HQ – understanding social hooks, how to edit in a social-first way, and getting content out consistently and at pace
• Organising your own low-cost shoots, from props and planning, to getting people involved, to getting things live.
• Capturing content at events, activations and on-the-ground moments across Germany, Austria and Switzerland.
• Sourcing new influencers to add to our PR mailing lists.Working with our team to capture organic-feeling content at social shoots.
• Creating and formatting new content franchises that our audiences can start to recognise and look forward to.
• Helping set the bar for meaningful, funny and entertaining social content.
• Managing inbound comments, DMs and story mentions across TikTok and Instagram.
• Managing conversations and negotiations with influencers and UGC creators, with support from the Digital Team.
• Jumping into relevant comment sections and viral conversations to put Vita Coco naturally into the mix.

AN IDEA EXPLAINER

You’ll help show the wider business why social matters.
With support from the Digital Team, you’ll take social data, audience reactions and content performance, then help turn them into clear monthly updates on what’s working, what we’ve learned and where the next opportunity is.

The job description is not exhaustive, and you may be asked to support other projects in line with your skills and the changing needs of the business.

PREFERRED KNOWLEDGE, SKILLS & EXPERIENCE

• Obsessed with internet trends, creators and culture – and willing to educate our London based team on how these translate in DACH markets.
• Knows how to turn an idea into social-first content using an iPhone or camera.
• Comfortable editing content quickly and spotting what makes a video work.
• Results-driven, with an interest in building engaged social communities.
• Believes in the power of long-term brand-building, not just quick wins.
• Confident behind the camera, and happy to appear in content when needed.
• Comfortable getting others involved on camera, from colleagues and consumers to athletes, chefs, creators and event guests.
• Organised, proactive and happy to travel around the DACH region.
• German and English language skills required!
• Doesn't want to sit at a desk all day 😊