INTERNSHIP DETAILS

Working Student (f/m/d) - Customer References & Storytelling, Middle & Eastern Europe

CompanySAP
LocationWalldorf
Work ModeOn Site
PostedAugust 5, 2026
Internship Information
Core Responsibilities
You will collaborate with a virtual team to identify successful customer projects and document high-impact value stories. Additionally, you will facilitate networking, manage customer appreciation programs, and assist with internal communications and sales enablement initiatives.
Internship Type
full time
Company Size
148442
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
SAP is a global leader in enterprise applications and business AI. We help organizations run mission-critical operations across finance, procurement, supply chain, human resources, and customer experience -and move from systems that record work to systems that can help execute it. The Autonomous Enterprise brings together enterprise applications, trusted business data, and AI assistants and agents that can reason, recommend, and act within business processes -with governance, accuracy, and compliance built in. • Joule: the new engagement layer, bringing together data, workflows, and agents across SAP systems and beyond. • SAP Autonomous Suite: based on AI assistants and agents executing work across all domains. • Industry AI applications with built-in vertical processes, knowledge, data models, and regulatory logic. • SAP Business AI platform as the foundation that combines context, unified business data, and purpose-built models with enterprise governance. • Cloud Transformation: RISE with SAP and SAP GROW help organizations modernize their ERP landscape, move to the cloud, and adopt AI based on their business needs and starting point. Include SAP S/4HANA Cloud, acceleration services, and tools. Our Partners amplify SAP's value through solution innovations, deep product expertise, world-class services, and more. We’re committed to fostering meaningful, respectful conversations. To maintain a positive environment, we moderate comments that: Target individuals, including employees, customers, or partners. Contain discriminatory, harassing, or threatening content. Share personal information without consent. Promote misinformation, spam, or third-party links. We support open dialogue and constructive feedback but will remove content that violates these guidelines without notice. Thank you for contributing to a respectful community. For questions about moderation, please DM us or contact brandsocial@sap.com. SAP privacy statement for followers: www.sap.com/sps
About the Role

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

 

 

What you'll do


As part of the Middle & Eastern Europe Customer Advocacy Team, you will collaborate with a diverse, virtual team of sales enablement experts to…

  • Identify successful customer projects in priority areas and foster relationships with selected customers who are willing to publicly share their experience with SAP technology
  • Connect reference customers with other customers and prospects to demonstrate the value of SAP and accelerate decision making and adoption.
  • Facilitate networking & community building
  • Document high-impact customer value stories and content
  • Amplify customer stories via targeted external promotions, eg. via campaigns, digital & social channels
  • Showcase customers and their stories in quarterly earnings, media, analyst reports and at events.
  • Manage the customer appreciation program, including support to maintain related tools & technologies
  • Provide ad-hoc assistance for internal projects, sales & marketing programs, executive requests and/or customer facing events & initiatives.
  • Assist with the creation of internal communication and reports for senior management


What you bring

 

  • Student (f/m/d) at a university or a university of applied sciences in marketing, communications, business economics or a related field
  • Proficiency with MS Office applications
  • Strong verbal and written English and German communication skills
  • Cross-cultural sensitivity, strong team spirit and can-do attitude with the ability to work effectively in a virtual, diverse team
  • Self-organized, with an ability to work on multiple projects at once and the motivation to jump in to support the team as needed.  
  • Previous work experience in sales enablement or marketing related roles is a plus
  • Creative and innovative mindset
  • Available for at least 6 months

 

Meet your team


The Global Customer Advocacy team is part of the Global Marketing Organization and responsible to create and nurture lasting impactful relationships with customers who are willing to share their experience publicly and among the user community. 

 

Your set of application documents should contain a cover letter, a resume in table form, school leaving certificates, certificate of enrollment, current university transcript of records, copies of any academic degrees already earned, and if available, references from former employers (including internships). Please also describe your experience and skills in foreign languages and computer programs / programming languages.


This is a SAP global, strategic, paid working student position that provides students with opportunities to find purpose in their careers.


#Workingstudent #Werkstudent #Germany #Deutschland #Student #LIHybrid #SAPGermanStudentsCareers #SAPNextGen #LifeAtSAP

 

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the
SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

 

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 457799  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Student  | Employment Type: Limited Part Time   | Additional Locations:  #LI-Hybrid


Job Segment: ERP, SAP, Cloud, Communications, Marketing Communications, Technology, Marketing

Key Skills
MarketingCommunicationsBusiness economicsMS OfficeEnglishGermanCustomer advocacyStorytellingSales enablementNetworkingCommunity buildingContent creationProject managementCross-cultural communicationTeamwork
Categories
MarketingTechnologySoftwareCustomer Service & SupportConsulting
Benefits
Constant learningSkill growthWellbeing support