About the Hiring Team

What the Role Entails

1. Own the creative direction for user acquisition (UA) video campaigns, leading the end-to-end production process from concept development and scriptwriting to editing coordination and post-production, while continuously optimizing creative performance.
2. Develop compelling game value propositions and creative messaging, translating them into actionable creative strategies, production-ready briefs, and scripts for video creators.
3. Leverage performance data to optimize creative output, taking full ownership of campaign effectiveness and continuously iterating based on insights.
4. Collaborate cross-functionally with Game Development, UA, Monetization, and external production partners to ensure high-quality and timely creative delivery.
5. Regularly monitor market trends and competitor creatives in the mobile gaming UA space to keep the team informed of emerging trends and creative opportunities.

Who We Look For

1. Experience in overseas mobile gaming is preferred, with a strong understanding of casual game UA strategies and proven ability to develop creative strategies and derive actionable insights from performance data.
2. Creative, imaginative, and trend-savvy, with a strong ability to identify compelling creative hooks and transform them into high-performing advertising concepts.
3. Passionate about games, with the ability to identify creative opportunities based on game features, understand player psychology, and apply strong logical thinking and analytical skills.
4. Strong sense of ownership, excellent communication and cross-functional collaboration skills, and a results-driven mindset. Willing to embrace challenges, innovate, and continuously learn and improve.
5. Experience with AI-assisted creative production and AI tools for workflow optimization is a strong plus.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.