Job Description

Marketing & Social Media Assistant

Aramark Collegiate Hospitality at Fayetteville State University

Job Description

The Marketing & Social Media Assistant supports the execution of marketing strategies and initiatives for campus dining. This position is responsible for assisting in the development of engaging content, supporting social media channels, and enhancing the overall guest experience through creative marketing efforts. This role works closely with operations, culinary, and campus partners to promote dining programs and services across Fayetteville State University.

Job Responsibilities

• Assist in the planning, development, and execution of marketing campaigns to support dining programs and initiatives
• Create and publish content across social media platforms, ensuring consistency with brand standards
• Capture and develop digital content including photography, video, and graphics to support marketing efforts
• Monitor social media channels, respond to guest inquiries, and support community engagement
• Support the creation of marketing materials, including digital and print assets
• Collaborate with internal teams to promote menu offerings, retail concepts, and special events
• Participate in on-site marketing activations, tabling events, and campus engagement activities
• Track and report on social media performance metrics and campaign effectiveness
• Maintain compliance with Aramark and Fayetteville State University brand standards and guidelines

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Qualifications

• Currently enrolled at the university, preferably in Marketing, Communications, Hospitality, or a related field
• Knowledge of social media platforms, trends, and best practices
• Strong communication, organizational, and interpersonal skills
• Ability to work independently and as part of a team in a fast-paced environment
• Creative thinking skills with strong attention to detail

Preferred Qualifications

• Experience with content creation, photography, and video editing
• Familiarity with Canva, Adobe Creative Suite, or similar design tools
• Previous experience in marketing, social media management, or customer engagement
• Interest in hospitality, food service, or campus life

 This role may have physical demands including, but not limited to, lifting, bending, pushing, pulling and/or extended walking and standing. This role may also require uniforms and/or usage of Personal Protective equipment (PPE).

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.