COOP Trainee - Marketing

Role objective

Develop the ability to connect market insight, customer behaviour, content, channels, data and experimentation to measurable business outcomes, rather than treating marketing as posting content.

What you will work on

• Conduct market, competitor, audience and trend research and turn findings into useful recommendations.
• Support campaign planning across content, social, paid media, SEO, email, websites and other relevant channels.
• Help build content calendars, campaign briefs, messaging, offers, audience hypotheses and performance reports.
• Review marketing performance data and identify what should be continued, changed, tested or stopped.
• Support customer journey analysis and identify friction or missed conversion opportunities.
• Use AI and research tools to accelerate analysis while validating facts, sources, assumptions and outputs.

What you should learn

• How business objectives become marketing objectives, KPIs, campaigns and experiments.
• How positioning, audience insight, channel economics, creative and measurement work together.
• How to distinguish vanity metrics from metrics connected to business value.
• How to communicate recommendations using evidence instead of personal preference.

Who should apply

• Student in marketing, business, e-commerce, communications, digital marketing, analytics or a related discipline.
• Curious about why people choose, click, buy, trust, ignore or abandon.
• Comfortable with numbers and willing to learn analytics, advertising, SEO, CRM and research tools.
• Strong writing, research and structured thinking are valued more than having used every platform already.

What strong performance looks like

• Connects activity to a clear objective and KPI.
• Asks good questions before recommending tactics.
• Finds patterns in information and data.
• Learns channels and tools quickly without losing strategic reasoning.

Common eligibility

• Current university or college student eligible for a formal cooperative training (COOP) placement.
• Able to provide the university COOP letter and complete the required training period.
• Available to work from Jeddah according to the programme schedule and AY work requirements.
• Comfortable receiving direct feedback, revising work, and learning unfamiliar tools or subjects.
• Professional Arabic and/or English communication appropriate to the selected role.
• Previous professional experience is not required. Evidence of initiative, projects, coursework, self-learning, clubs, competitions, volunteering or personal work is valuable.

How we select

We do not reject a trainee simply for lacking a specific commercial tool. We separate quickly teachable tool knowledge from harder-to-teach traits such as reasoning, integrity, learning velocity, ownership, curiosity, discipline and communication. AY does not expect a trainee to arrive as an expert; it does expect visible improvement, preparation and responsiveness to feedback.

Assessment

Every applicant completes the AY COOP Common Potential Assessment (15 questions, 50% of the score) and then the role module for the position applied to (8 questions, 50%). The assessment evaluates potential rather than years of experience: reasoning, learning agility, ownership, ethics, communication and data sense, plus role fundamentals and applied judgment.

About the programme

COOP at AY is designed to identify and accelerate high-potential people, not simply to provide observation hours. Trainees learn by solving real problems, working within clear standards, receiving frequent feedback, and producing useful outcomes under supervision. Our principles: Bayan (clarity), Al-Asl (authenticity), An-Nama (growth), Al-Yusr wal-Yaqin (ease and certainty), and one system, one accountability.

Location: Jeddah, Saudi Arabia  |  Programme type: College Cooperative Training / COOP  |  Experience level: Student / Pre-graduation