COOP Trainee - B2B Sales

Role objective

Learn professional B2B business development by researching markets, identifying relevant organisations and stakeholders, preparing high-quality outreach and discovery, maintaining CRM discipline, and understanding how qualified opportunities become commercial value.

What you will work on

• Research target sectors, companies, decision-makers, business signals and potential needs relevant to AY capabilities.
• Build and maintain accurate prospect and account information in CRM.
• Support account mapping, outreach preparation, follow-ups, discovery preparation, meeting notes and opportunity documentation.
• Learn how to qualify opportunities based on business need, stakeholders, timing, decision process, commercial viability and fit.
• Support proposal preparation by connecting client needs to relevant AY capabilities and evidence.
• Observe and progressively participate in B2B meetings, negotiations, pipeline reviews and forecast discussions.
• Track activity quality and progression rather than treating message volume or meetings alone as success.

What you should learn

• How enterprise buyers make decisions and why discovery comes before proposals.
• How pipeline mathematics, qualification, forecasting, CRM, negotiation and account strategy fit together.
• How to research a company deeply enough to create a relevant commercial conversation.
• How professional selling creates value by understanding problems, not by pushing predefined packages.

Who should apply

• Student in business, marketing, sales, MIS, economics, finance, entrepreneurship or a related discipline.
• Comfortable speaking with people, but equally willing to research, listen, document and follow process.
• Commercial curiosity, resilience, numeracy and clear communication are important.
• Interest in technology, digital transformation, marketing, cloud, cybersecurity, data, AI or professional services is an advantage.

What strong performance looks like

• Research is accurate and useful.
• Communications are relevant rather than generic.
• CRM information is disciplined and complete.
• Shows curiosity about the client business and learns from rejection or feedback.

Common eligibility

• Current university or college student eligible for a formal cooperative training (COOP) placement.
• Able to provide the university COOP letter and complete the required training period.
• Available to work from Jeddah according to the programme schedule and AY work requirements.
• Comfortable receiving direct feedback, revising work, and learning unfamiliar tools or subjects.
• Professional Arabic and/or English communication appropriate to the selected role.
• Previous professional experience is not required. Evidence of initiative, projects, coursework, self-learning, clubs, competitions, volunteering or personal work is valuable.

How we select

We do not reject a trainee simply for lacking a specific commercial tool. We separate quickly teachable tool knowledge from harder-to-teach traits such as reasoning, integrity, learning velocity, ownership, curiosity, discipline and communication. AY does not expect a trainee to arrive as an expert; it does expect visible improvement, preparation and responsiveness to feedback.

Assessment

Every applicant completes the AY COOP Common Potential Assessment (15 questions, 50% of the score) and then the role module for the position applied to (8 questions, 50%). The assessment evaluates potential rather than years of experience: reasoning, learning agility, ownership, ethics, communication and data sense, plus role fundamentals and applied judgment.

About the programme

COOP at AY is designed to identify and accelerate high-potential people, not simply to provide observation hours. Trainees learn by solving real problems, working within clear standards, receiving frequent feedback, and producing useful outcomes under supervision. Our principles: Bayan (clarity), Al-Asl (authenticity), An-Nama (growth), Al-Yusr wal-Yaqin (ease and certainty), and one system, one accountability.

Location: Jeddah, Saudi Arabia  |  Programme type: College Cooperative Training / COOP  |  Experience level: Student / Pre-graduation