INTERNSHIP DETAILS

Working Student (f/m/d) - SAP Signavio Product Marketing

CompanySAP
LocationSankt Ingbert
Work ModeOn Site
PostedJuly 21, 2026
Internship Information
Core Responsibilities
The candidate will craft engaging marketing content and support product launches to explain the value of SAP Signavio solutions. Additionally, they will assist in organizing internal enablement sessions and track marketing KPIs to drive customer engagement.
Internship Type
full time
Company Size
149918
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
SAP is a global leader in enterprise applications and business AI. We help organizations run mission-critical operations across finance, procurement, supply chain, human resources, and customer experience -and move from systems that record work to systems that can help execute it. The Autonomous Enterprise brings together enterprise applications, trusted business data, and AI assistants and agents that can reason, recommend, and act within business processes -with governance, accuracy, and compliance built in. • Joule: the new engagement layer, bringing together data, workflows, and agents across SAP systems and beyond. • SAP Autonomous Suite: based on AI assistants and agents executing work across all domains. • Industry AI applications with built-in vertical processes, knowledge, data models, and regulatory logic. • SAP Business AI platform as the foundation that combines context, unified business data, and purpose-built models with enterprise governance. • Cloud Transformation: RISE with SAP and SAP GROW help organizations modernize their ERP landscape, move to the cloud, and adopt AI based on their business needs and starting point. Include SAP S/4HANA Cloud, acceleration services, and tools. Our Partners amplify SAP's value through solution innovations, deep product expertise, world-class services, and more. We’re committed to fostering meaningful, respectful conversations. To maintain a positive environment, we moderate comments that: Target individuals, including employees, customers, or partners. Contain discriminatory, harassing, or threatening content. Share personal information without consent. Promote misinformation, spam, or third-party links. We support open dialogue and constructive feedback but will remove content that violates these guidelines without notice. Thank you for contributing to a respectful community. For questions about moderation, please DM us or contact brandsocial@sap.com. SAP privacy statement for followers: www.sap.com/sps
About the Role

 

We help the world run better

 

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

 

Behind every successful company there are thousands of processes running every single day. SAP Signavio exists to keep them running to their best.

 

We're looking for a curious student (f/m/d) to join the team that tells that story. As a Product Marketing student (f/m/d), you'll work at the intersection of technology, strategy, and communication, shaping how customers understand our product. 
If you're as excited about technology as you are about the art of communication, this is your place.

 

What you'll build

 

At SAP Signavio Product Marketing, we’re on a mission to turn complex topics like Process Mining, or the latest tech trends — including AI or AI Agents — into stories that resonate and help businesses transform for the better. As our working student (f/m/d), you’ll become part of this exciting journey:

  • Craft engaging marketing content—from blog posts and sales decks to videos and event materials—that explains how SAP Signavio solutions create business value for organizations and personas
  • Support product launches, including new AI-powered capabilities, by helping to craft social media posts, writing newsletters and product innovation blog posts.
  • Work on content for specific product areas and build deep expertise in the tech landscape while gathering marketing experience.
  • Assist in organizing and running internal enablement sessions and customer webinars - your work will drive real customer engagement and help increase product adoption.
  • Support global marketing programs and track campaign KPIs and marketing metrics to spot opportunities for increase impact.

This is your chance to get hands-on experience in how global B2B SaaS marketing works, all while exploring how innovation is shaping the future of business.

 

What you bring

 

  • Enrolled Master’s / Bachelor student (f/m/d) at a university or university of applied sciences, preferably in Marketing, Business Administration, Information Management, or a related field and your studies extend beyond the first half of 2028
  • Strong analytical and structured thinking skills, with the ability to quickly grasp new topics and concepts
  • Excellent communication skills and project management skills paired with the ability to engage with internal stakeholders effectively
  • Experience in content creation, marketing, or sales-related activities and related tools, i.e. Microsoft, sharepoint, Camtasia
  • Knowledge of B2B SaaS, Business Process Management, or Process Mining is advantageous
  • Team player with a proactive and problem-solving mindset
  • Fluent in English; German is a plus
  • Required to work from the office in St. Ingbert or Berlin or Walldorf


Where you belong

 

SAP Signavio Product Marketing is the strategic engine behind how we position our solutions in the Business Process Management and Process Mining markets. We translate features into benefits, complexity into clarity, and insights into stories that drive customer success. From shaping market strategies and sales plays to creating captivating content and analyzing performance, we keep our finger on the pulse of business transformation.


If you’re ready to explore how marketing fuels innovation—and have some fun along the way — apply now and join our global team to transform how businesses run!


Your set of application documents should contain a cover letter, a resume in table form, school leaving certificates, certificate of enrollment, current university transcript of records, copies of any academic degrees already earned, and if available, references from former employers (including internships). Please also describe your experience and skills in foreign languages and computer programs / programming languages.

 

This is a SAP global, strategic, paid working student position that provides students with opportunities to find purpose in their careers.

 

#Workingstudent #Werkstudent #Germany #Deutschland #Student #LIHybrid #SAPGermanStudentsCareers #SAPNextGen

 

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the
SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity,  gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

 

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

 

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 455828  | Work Area: Solution and Product Management  | Expected Travel: 0 - 10%  | Career Status: Student  | Employment Type: Limited Part Time   | Additional Locations: #LI-Hybrid


Job Segment: ERP, Compliance, Product Marketing, SAP, Cloud, Technology, Legal, Marketing

Key Skills
Product MarketingContent CreationProject ManagementAnalytical ThinkingCommunicationB2B SaaSBusiness Process ManagementProcess MiningMicrosoft OfficeSharepointCamtasiaMarketing MetricsStakeholder EngagementSocial Media Marketing
Categories
MarketingSoftwareTechnologyData & AnalyticsConsulting
Benefits
Constant learningSkill growthWellbeing supportFlexible working models