INTERNSHIP DETAILS

Product Marketing & Marketing Intern

CompanyDIRECTV
LocationEl Segundo
Work ModeRemote
PostedSeptember 3, 2026
Internship Information
Core Responsibilities
The intern will support the development and execution of marketing strategies while contributing to product roadmap planning and business case creation. They will also analyze viewership trends, conduct user experience testing, and collaborate on marketing campaign execution.
Internship Type
full time
Salary Range
$20 - $28
Company Size
15338
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
At DIRECTV, we believe TV is meant to be enjoyed. Everything we do is focused on delivering an entertainment experience above and beyond expectations and industry standards and advocating for excellence on behalf of our customers. A shared passion for the joy of television defines our mission to offer the content, service, and reliability that allows our customers to connect, unwind, and indulge their inner superfan by watching what they love on any screen, anywhere.    We never stop innovating and continue to embrace emerging technologies. We’re constantly evolving our products, including best-in-class content and personalized services to provide our customers with industry-leading video offerings.    Learn more about our offerings at DIRECTV.COM and follow us @DIRECTV on Instagram, TikTok, Facebook and X. To learn more about DIRECTV's culture and what it's like to be an employee, follow us at @WeAreDIRECTV on X and Instagram. And stay up to date with our @DIRECTVNews handle on X.
About the Role

Please provide the following information:

At DIRECTV, we're transforming the entertainment experience through innovative products, cutting-edge technology, and customer-first solutions. Our teams are shaping the future of how millions of customers discover, access, and enjoy content anytime, anywhere.

Dive into Product Management and Marketing as a Summer Intern!

As a Marketing Intern, you'll gain hands-on experience working alongside leaders across Product Marketing, Brand Strategy, Marketing Communications, Digital Marketing, and Business Planning. You'll contribute to real business initiatives, collaborate with cross-functional teams, and develop skills that directly impact DIRECTV's marketing strategy and customer experience.

In this role, you may work on:

  • Supporting the development and execution of marketing strategies
  • Contributing to product roadmap planning and business case creation
  • Analyzing viewership trends and recommending promotional strategies
  • Building models to evaluate content value vs. acquisition cost
  • Conducting product validation and user experience testing
  • Assisting with internal culture initiatives and team-building events
  • Collaborating on marketing campaign strategy and execution

Who We’re Looking For:

  • Majors: Marketing, Management, Business Intelligence/Analytics, Business Administration, Digital Marketing, Advertising, Journalism, Public Relations, Media Management, or related fields.
  • Proficiency in Microsoft Office Suite
  • Strong written and verbal communication skills
  • Well-organized with the ability to prioritize tasks
  • Self-motivated and accountable, with a willingness to learn
  • Passion for marketing, media, and digital innovation

Program Details

  • Duration: 10-week remote internship (This is a remote position that can be located anywhere in the United States.)
  • Program Dates:  Track 1 (6/7/27 – 8/13/27) or Track 2 (6/14/27 – 8/20/27)
  • Eligibility: Must have full U.S. work authorization now and in the future
  • This position can earn $$20 - $28 per hour, not to mention all the other amazing rewards that working at DIRECTV offers. (Undergrad $20 per hour; Grad $28 per hour)

Ready to explore the possibilities? Join DIRECTV and help shape the future of entertainment while gaining meaningful, real-world marketing experience.

Key Skills
Marketing StrategyProduct Roadmap PlanningBusiness Case CreationViewership Trend AnalysisPromotional StrategyContent Value ModelingProduct ValidationUser Experience TestingMarketing Campaign ExecutionMicrosoft Office SuiteWritten CommunicationVerbal CommunicationTask PrioritizationBusiness IntelligenceData Analytics
Categories
MarketingData & AnalyticsCreative & MediaManagement & Leadership