Founder Brand & Communications Intern (m/f/d) (60%)

<p>Salona Consulting is a Swiss-based consultancy specialising in Croatian citizenship by descent and Croatian heritage services, supporting clients around the world in reconnecting with Croatia.</p> <p>We are now looking for a creative and proactive <strong>Founder Brand &amp; Communications Intern</strong> to work closely with our Founder &amp; CEO and help develop her personal brand as an entrepreneur, Croatian citizenship and heritage consultant, and voice within the global Croatian community.</p> <p>This is not a traditional corporate marketing internship.</p> <p>You will work directly with the founder, turning real experiences, expertise, opinions and everyday moments of building a growing international company into thoughtful and engaging content. </p> <p><strong>Practical information</strong></p> <p><strong>Position:</strong> Founder Brand &amp; Communications Intern<br><strong>Workload:</strong> 60%<br><strong>Duration:</strong> 6 months<br><strong>Location:</strong> Lucerne, Switzerland<br><strong>Working model:</strong> office-based<br><strong>Start date:</strong> December 1st, 2026 or by agreement</p> <h2 id="tasks">Tasks</h2> <p><strong>What you will do</strong></p> <p>You will help develop and execute the founder&#39;s personal brand across platforms including <strong>LinkedIn and Instagram</strong>, with opportunities to explore additional formats and channels.</p> <p>Your responsibilities will include:</p> <ul> <li>Developing content ideas based on the founder&#39;s expertise, experiences and day-to-day work</li> <li>Planning and maintaining a personal-brand content calendar</li> <li>Drafting LinkedIn posts, Instagram captions and other short-form content</li> <li>Filming and editing short-form videos, behind-the-scenes content and interviews</li> <li>Identifying interesting moments within the company that can become stories or content</li> <li>Researching relevant topics around Croatian citizenship, heritage, diaspora, entrepreneurship and building a business in Switzerland</li> <li>Following conversations and trends within Croatian and diaspora communities and identifying opportunities for the founder to contribute</li> <li>Helping develop recurring content formats and series</li> <li>Supporting photography and video content during company activities, events and occasional travel</li> <li>Monitoring content performance and learning what resonates with the audience</li> </ul> <p><strong>PR, partnerships &amp; opportunities</strong></p> <p>Personal branding is more than posting on social media.</p> <p>You will also help us proactively identify opportunities to expand the founder&#39;s reach and network, including:</p> <ul> <li>Podcasts, interviews and media opportunities</li> <li>Conferences, panels and speaking opportunities</li> <li>Croatian diaspora organisations and institutions</li> <li>Universities, cultural organisations and professional networks</li> <li>Relevant creators, entrepreneurs and community leaders</li> <li>Potential collaborations and partnerships involving the founder and/or Salona Consulting</li> </ul> <p>You may also support initial outreach and help coordinate collaborations once opportunities are identified.</p> <h2 id="requirements">Requirements</h2> <p><strong>Who we are looking for</strong></p> <p>You might be studying or have recently graduated in <strong>Marketing, Communications, Journalism, PR, Media, International Relations, Business or a related field</strong>.</p> <p>More importantly, you are someone who:</p> <ul> <li>Has a strong instinct for storytelling</li> <li>Understands social media beyond simply &quot;posting&quot;</li> <li>Writes very well in English</li> <li>Is comfortable filming and editing simple, high-quality social content</li> <li>Experience with Canva, CapCut, Adobe tools or similar is a plus </li> <li>Is curious and enjoys researching people, organisations and opportunities</li> <li>Can take an idea and turn it into something meaningful</li> <li>Is organised and able to manage several small projects simultaneously</li> <li>Has a good visual eye and attention to detail</li> <li>Is comfortable working closely with a founder and receiving direct feedback</li> <li>Understands the difference between building credibility and chasing followers</li> </ul> <p>Knowledge of Croatia, Croatian culture or diaspora communities is a strong advantage, but not a requirement.</p> <p>Knowledge of Croatian, Portuguese or Spanish is an advantage.</p> <h2 id="benefits">Benefits</h2> <p><strong>What makes this internship different</strong></p> <p>You won&#39;t be managing the social media account of a fictional brand from behind a desk.</p> <p>You will have direct access to the person whose brand you are helping to build.</p> <p>You will see how an international company is run from the inside, participate in real conversations and projects, and learn how expertise, entrepreneurship and personal storytelling can be turned into a credible public presence.</p> <p>There is already a marketing team working on the Salona Consulting brand. <strong>Your focus will primarily be the founder herself</strong> — her expertise, story, ideas, network and public presence — while collaborating with the wider marketing team when the two brands intersect.</p> <p>You will have significant creative freedom and the opportunity to build a portfolio of real published work during the internship.</p> <p><strong>How to apply</strong></p> <p>Please send us:</p> <ul> <li>Your CV</li> <li>A short introduction about yourself</li> <li>Links or examples of any content you have created (personal projects count)</li> <li>Your social media profiles, if you are comfortable sharing them</li> </ul> <p>And instead of a traditional cover letter, answer this question:</p> <p><strong>If you were responsible for building the personal brand of Salona Consulting&#39;s founder for the next six months, what are three pieces of content you would create first — and why?</strong></p> <p>We care much more about your ideas, curiosity and ability to tell a story than about having a perfect CV. </p> <p><strong>About Salona Consulting</strong></p> <p>Salona Consulting was founded in Switzerland to help people around the world navigate the process of obtaining Croatian citizenship by descent and reconnect with their Croatian heritage.</p> <p>From our headquarters in Lucerne, our international team works with clients across the United States, Canada, Australia, Europe, Latin America and beyond.</p> <p>Our work sits at the intersection of citizenship, genealogy, identity, migration and Croatian heritage — and behind every application is ultimately a family story.</p>