INTERNSHIP DETAILS

Performance Marketing - Winter 2027 Co-op Student

CompanyDefinity Insurance Company
LocationToronto
Work ModeOn Site
PostedSeptember 10, 2026
Internship Information
Core Responsibilities
You will assist in managing live marketing campaigns across various digital channels and support media planning by analyzing performance data. Additionally, you will conduct market research, monitor performance dashboards, and collaborate on team projects and presentations.
Internship Type
full time
Company Size
4393
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
Definity Financial Corporation is the parent company to some of Canada’s most long-standing and innovative property and casualty insurance brands and companies, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. We focus on making insurance better for our customers, our employees, our broker partners, and our communities. Our promise to employees is to provide a workplace that’s collaborative, ambitious, rewarding, and empowering. Our inclusive environment provides the space to innovate with colleagues and implement even better ways of doing things. We invest in our employees’ growth and development and help them thrive. With our flexible, hybrid work arrangements, total rewards packages, company share ownership program, and emphasis on work-life balance, it’s better here. If you’re looking for a career where your perspective and expertise are valued, you’ll find it here at Definity. * * * La Société financière Definity est la société mère de compagnies d’assurance de dommages parmi les plus établies et innovatrices au Canada, soit Assurance Economical, Sonnet Assurance, Family Insurance Solutions et la Compagnie d’assurance Petline. Definity est dévouée à faire évoluer l’assurance pour sa clientèle, ses équipes, son réseau de courtage et ses communautés. Nous promettons de fournir un environnement de travail collaboratif, ambitieux, valorisant et stimulant. Notre environnement inclusif vous permet d’innover avec vos collègues et de mettre en œuvre de meilleures façons de travailler. Nous investissons dans la croissance et le perfectionnement de nos gens et les aidons à s’épanouir. Grâce à nos options flexibles de travail hybride, notre programme de rémunération globale, notre régime d’actionnariat et l’accent sur l’équilibre travail-famille, vous évoluerez avec nous. Si vous souhaitez une carrière où votre point de vue sera reconnu, ne cherchez pas plus loin que Definity.
About the Role

Work term: Winter 2027

Work term length: 4-months

From classroom to co-op to career, every step of your journey has an impact on your future. That’s why it makes sense to choose a co-op placement with a company that offers truly rewarding work and real-life experience. At Definity®, your contributions, creativity, and energy will be put to good use, and you’ll get to be involved with initiatives that support our strategic goals and use your skills in a supportive team environment. 

If you’re looking for a company that takes care of its people — full time, part time, and co-ops alike — and has a track record of doing big things, get ready to love it here.

About the Job

 

Want to see how a marketing team actually drives results in the real world? Join us at Definity Insurance and get hands-on experience working on Sonnet Insurance and Petline Insurance, two brands making insurance simpler, smarter, and more accessible.

 

We’re looking for a curious and motivated Co-op Student to spend a term with our Performance Marketing team. You’ll get exposure to big-budget campaigns, cutting-edge marketing tools, and the day-to-day work that goes into acquiring and keeping customers.

 

What You’ll Work On

You won’t be making coffee runs, you’ll be part of the team:

  • Helping run live marketing campaigns across Google, social media, and programmatic channels
  • Supporting media planning by gathering data, reviewing past performance, and helping shape recommendations for future campaigns
  • Checking performance dashboards and calling out wins or issues
  • Supporting A/B tests to see what works and what doesn’t
  • Doing research on trends, competitors, and new marketing channels
  • Reviewing ads and creative to make sure everything looks right before launch
  • Pitching in on presentations, trackers, and team projects

 

What You’ll Learn

This is your chance to test-drive a career in marketing. You’ll learn:

  • How a marketing team spends and optimizes multi-million-dollar budgets
  • How media plans are built and adjusted based on performance and insights
  • How to measure success with metrics like cost-per-quote, customer acquisition cost, and ROI
  • How tools like Google Ads, GA4, and Looker dashboards actually get used day-to-day
  • How marketing, analytics, and brand teams work together to make campaigns happen

 

What We’re Looking For

  • You’re a graduate student in a co-op program for Marketing, Business, Data Analytics, or something similar
  • You’re curious about digital marketing and love working with data
  • You’re organized, detail-oriented, and good with numbers
  • You know your way around Excel/Google Sheets (bonus if you’ve played with dashboards)
  • Most importantly, you’re eager to learn and not afraid to ask questions

 

Did you know?

  • We care about our co-ops: Definity’s co-op students are considered the best pipeline of talent for our full-time, permanent positions. 
  • We care about students: Definity distributes $85,000 in scholarships to students across Canada each year. 
  • We care about our community: Definity donates more than $1 million every year to causes that drive true change in the neighborhoods in which we live and work. 

 

What can Definity offer you?

  • Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.
  • Culture of accountability, empowerment, and collaboration.
  • Opportunities to support personal and professional growth through real-life experience and unique learning opportunities. 
  • Opportunity to join our employee groups - focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism 
  • Determined to create positive change for our environment, our people, and our communities, now and in the future. Check our ESG work!

This position is being posted to fill an existing vacancy.

The hourly compensation for the role starts at $22.50 per hour and will increase based on factors including but not limited to, skills, education, experience, and the recommended rates as set by the respective educational institution.

We also take potential into consideration. If you don’t have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter. 

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@economical.com.

As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.


Background checks

This role requires successful clearance of a background check (including criminal checks and leadership references). 


#LI-Hybrid



Sonnet is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering. 

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here. 

Key Skills
Digital marketingData analysisMedia planningGoogle AdsGA4LookerExcelGoogle SheetsPerformance marketingA/B testingMarket researchCampaign managementMetrics analysisCommunicationDetail-oriented
Categories
MarketingData & AnalyticsFinance & Accounting
Benefits
ScholarshipsEmployee groupsProfessional growth opportunitiesLearning opportunities