INTERNSHIP DETAILS

Estágio Martech

CompanyVML/WPP Enterprise Solutions
LocationSão Paulo
Work ModeOn Site
PostedSeptember 11, 2026
Internship Information
Core Responsibilities
The intern will assist in building and configuring relationship journeys within Salesforce Marketing Cloud and executing marketing campaigns. They will also perform quality assurance tests on campaign assets and monitor performance metrics to ensure effective delivery.
Internship Type
full time
Company Size
7141
Visa Sponsorship
No
Language
Portuguese
Working Hours
40 hours
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About The Company
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. Uniting 12,000 people worldwide across 40+ markets, we work alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. WPP Enterprise Solutions is the business transformation unit of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and its agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, visit enterprisesolutions.wpp.com.
About the Role

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

 

Principais Responsabilidades

  • Auxiliar na construção, configuração e parametrização de réguas e jornadas de relacionamento no Salesforce Marketing Cloud (Journey Builder).
  • Realizar a preparação, testes de homologação e disparos pontuais de campanhas (e-mail marketing, push notification, SMS, etc.).
  • Conferir e validar listas de segmentação, garantindo que o público correto receba a mensagem adequada.
  • Realizar testes de qualidade de peças (links, campos dinâmicos, layout e usabilidade) antes da realização dos envios.
  • Acompanhar as métricas iniciais de entregabilidade e desempenho das campanhas disparadas (taxas de abertura, clique e rejeição).
  • Ajudar na organização e documentação dos fluxos de automação e histórico de campanhas.
  • Colaborar com os times de CRM, Conteúdo, Design e Tecnologia no dia a dia.

Requisitos 

  • Cursando graduação em Marketing, Publicidade e Propaganda, Administração, Engenharia, Sistemas de Informação, Ciência da Computação ou áreas correlatas.
  • Interesse genuíno pela interseção entre Marketing, Tecnologia, CRM e Análise de Dados.
  • Conhecimento básico ou intermediário em ferramentas de escritório (Excel / Google Sheets) para manipulação simples de dados e listas.
  • Desejável ter noções conceituais sobre E-mail Marketing, Automação de Marketing ou CRM.

Competências Comportamentais

  • Sentimento de Dono (Ownership): Comprometimento genuíno com os projetos sob sua responsabilidade, acompanhando o ciclo de vida da demanda do início ao fim com zelo e cuidado.
  • Proatividade: Vontade constante de aprender, curiosidade técnica para explorar a ferramenta e iniciativa para buscar soluções.
  • Organização e Atenção aos Detalhes: Extremo cuidado no manuseio de dados, conferência de disparos e gestão do fluxo de trabalho para evitar erros operacionais.
  • Responsabilidade: Pontualidade no cumprimento de prazos e conscientização sobre a importância de trabalhar com bases de clientes e comunicações oficiais.

Diferenciais

  • Conhecimento ou vivência prévia (mesmo que acadêmica) na plataforma Salesforce Marketing Cloud (Journey Builder, Email Studio, etc.).
  • Lógica de programação básica ou conhecimentos em HTML/CSS voltados para e-mail marketing.

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Key Skills
Salesforce Marketing CloudJourney BuilderEmail MarketingCRMData AnalysisExcelGoogle SheetsMarketing AutomationHTMLCSSCampaign ManagementSegmentationQuality AssurancePush NotificationsSMS Marketing
Categories
MarketingTechnologyData & AnalyticsSoftwareConsulting