Marketing Intern, Applied Markets

JOB OBJECTIVE: We are seeking an analytical and results-driven intern to support market development and commercialization initiatives across Applied Markets customer segments, including public health, agri/food safety, environmental testing, and animal health. This role combines customer and market strategy with account-based marketing execution. You'll develop and manage ABM content and campaigns, conduct opportunity assessment, and create strategic deliverables that drive growth and adoption. The intern will gain experience in market analysis, customer segmentation, identifying strategic opportunities, and supporting cross-functional collaboration to expand Promega's presence in applied testing markets through both strategic insight, tactical ABM activities and content creation.
 
CORE DUTIES:
 
1. Conduct market analysis to identify trends, unmet needs, and competitive dynamics across Applied Markets.
 
2. Develop customer segmentation frameworks and personas to inform account-based marketing and market growth strategies.
 
3. Collaborate with sales and marketing leaders to design strategies for customer penetration and market expansion.
 
4. Support development of business cases for new opportunities, partnerships, and commercialization initiatives.
 
5. Track and analyze market performance metrics, providing insights and actionable recommendations.
 
6. Contribute to the development of sales enablement tools and training resources tailored to diverse customer needs.
 
7. Assist in preparing presentations, reports, and dashboards for leadership review.
 
8. Demonstrates inclusion through their own words and actions and is accountable for a safe workspace. Acts with kindness, curiosity and respect for others.
 
9. Embracing and being open to incorporating Promega’s 6 Emotional & Social Intelligence (ESI) core principles in daily work.

10. Understands and complies with ethical, legal and regulatory requirements applicable to our business. 
 
KEY QUALIFICATIONS: 
 
1. Pursuing a degree in Life Sciences, Marketing, Business, Market Research, or related field.
 
2. Strong analytical skills and ability to interpret data and market trends.
 
3. Strong written and verbal communication skills.

4. Demonstrated proficiency in digital tools and technology, including Microsoft applications and mobile platforms, with the ability to adapt and leverage emerging technologies, such as artificial intelligence, to improve efficiency, automation, and collaboration.

 
PREFERRED QUALIFICATIONS: 
 
1. Experience with account-based marketing or business development.
 
2. Prior exposure to life sciences, biotechnology, diagnostics, or applied testing markets.
 
3. Interest in commercial strategy and market expansion
 
PHYSICAL DEMANDS: 
  
1. Ability to move within the office and attend meetings in different locations as required.
 
2. Ability to move objects up to 20 pounds.
 
At Promega, we value diversity and strive to create an inclusive workplace. We are proud to be an Equal Opportunity Employer, making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected class.