Digital Marketing Intern, Travel Retail

THE CONTEXT _________

Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly-focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.

By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.

To go further, with Dior. 

YOUR MISSION _________

Work with Travel Retail APAC Regional Digital Marketing team to drive growth within e-Travel Retail (e-retail, e-trade and social media).

Support the development and execution of Dior Travel Retail’s WeChat Mini Program

• Support the upload and update of content and campaign assets within the WeChat Mini Program
• Conduct research on WeChat Mini Program best practices, trends and competitor activities relevant to the Travel Retail environment
• Support user testing and implementation of new features and digital projects within the WeChat Mini Program

Facilitate the execution and optimization of Dior’s digital presence across e-retailers

• Manage and maintain product assortment, product information and pack shots across all e-retailers, ensuring all information and assets are accurate and up to date
• Adapt digital assets using Adobe Photoshop to formats as required
• Monitor Dior’s and competitors’ presence across e-retailer sites, and report on key digital trends and best practices                                                                      

Digital Operation Support

• Manage purchase orders, invoices and administrative duties
• Organize and maintain digital files, campaign materials and supporting documentation

WHO YOU ARE _________

• Able to commit at least 6 months full time internship from Jan 2027 to Jun 2027
•  University student or fresh graduate who wishes to gain in-depth knowledge in digital marketing, with exposure to a leading luxury beauty brand – the House of Dior
• Competent in Adobe Photoshop, Microsoft PowerPoint and Excel, with the ability to independently execute basic creative adaptations and digital assets
• Excellent fluency in English is required. Proficiency in Chinese is preferred, as the role involves regular communication with regional stakeholders and handling documents in Chinese, including reviewing, copywriting and translating
• Previous experience or exposure in E-commerce, project management, WeChat ecosystem or digital paid media is an advantage
• Good understanding of best practices across social platforms, including WeChat, Little Red Book, Instagram, Facebook and more
• You have a creative mindset with strong luxury and business acumen
• You are highly motivated and a fast learner, with strong attention to detail
• You enjoy teamwork and have a positive attitude, with good project management and communication skills
• You are digitally savvy, organized, open-minded, agile and energetic, and eager to work in a multicultural environment