INTERNSHIP DETAILS

Summer 2027 Product Marketing Intern

CompanyAmerican Family Insurance
LocationMadison
Work ModeOn Site
PostedSeptember 25, 2026
Internship Information
Core Responsibilities
The intern will join a team responsible for bringing new insurance products and customer experiences to market. They will participate in project work, job shadowing, and hands-on learning across marketing strategy, analytics, and customer research.
Internship Type
full time
Salary Range
$25 - $39
Company Size
19111
Visa Sponsorship
No
Language
English
Working Hours
40 hours
Apply Now →

You'll be redirected to
the company's application page

About The Company
For more than 90 years, American Family Insurance has built its reputation on sound principles. We strive to provide you industry-leading service, exceptional claims experience and products that build long-term relationships. This is accomplished by treating policyholders fairly in a helpful and caring way and making it easy and convenient to work with us. We know our customers like family. American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been. The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management and the character and good judgment exercised at all levels of our organization. It’s a way of doing business that our customers have come to expect from us and a standard that we continue to live up to. 1-800MYAMFAM (1-800-692-6326)
About the Role
An internship with our company is a great opportunity to build your skillset and explore your career interests. Our summer student internship is a 10 to 14 week program that starts in mid May and ends in August. During your internship, you'll work on impactful projects that make a difference at our company, with our customers, and in our communities.
You'll also gain exposure to different areas of our business and have numerous opportunities for networking and coaching.

Interns may be eligible for a one-time hiring bonus to assist with housing costs depending upon proximity to our company office location.

Compensation Minimum: $25.00
Compensation Maximum: $39.00

As a Product Marketing Intern, you will join a team responsible for bringing new insurance products, programs, and customer experiences to market. Through project participation, job shadowing, team collaboration, and hands-on learning opportunities, you will gain exposure to product launches, customer communications, marketing strategy, AI-enabled workflows, analytics, customer experience, and process improvement initiatives. The intern will report to the Senior Manager of Product Marketing and interact with teams across Marketing, Product, Customer Experience, Customer Research & Insights, Analytics, Content Design, and Creative Design.

Preferred Experience / Skill Sets

  • Pursuing a degree in Marketing, Communications, Business Administration, Public Relations, Consumer Behavior, Digital Marketing, or a related field.
  • Strong written and verbal communication skills.
  • Interest in product marketing, customer experience, content development, research, and marketing strategy.
  • Comfortable learning new technology, AI-enabled tools, and emerging ways of working.
  • Strong organization, collaboration, and problem-solving skills.
  • Experience with Microsoft 365 applications, including PowerPoint and Excel, preferred.
  • Curiosity, initiative, and willingness to learn across multiple business functions and projects.

Additional Job Description​

Due to the nature of this role, we are unable to consider candidates who may require visa sponsorship.​

​

Work Location:​

This role may be considered for a Full-Time in Office or Hybrid work arrangement based on the selected candidate's location. Work locations for this role include: Madison, Wisconsin

Additional Information

  • To ensure a strong start, all employees participate in our New Employee Orientation during their first week.  This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth.  At times, sessions may be delivered virtually based on scheduling and availability. 
  • Offer to selected candidate will be made contingent on the results of applicable background checks
  • Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
  • Sponsorship will not be considered for this position unless specified in the posting


We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email AskHR@AmFam.com to request a reasonable accommodation.

#LI-HS2
Key Skills
Product marketingCustomer experienceMarketing strategyContent developmentResearchData analyticsAI-enabled workflowsProcess improvementCommunication skillsMicrosoft 365PowerPointExcelCollaborationProblem-solvingDigital marketing
Categories
MarketingFinance & AccountingData & Analytics
Benefits
MedicalDentalVisionWellbeing benefits401(k) contributionPension planAnnual incentivePaid holidaysPaid time offStudent loan repayment programPaid-family leave