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INTERNSHIP DETAILS

2027 Summer Internship, Marketing and Communications

CompanyUnder Armour

LocationBaltimore

Work ModeOn Site

PostedSeptember 28, 2026

Internship Information

Core Responsibilities

Support marketing and communications initiatives across brand, product categories, sports, social media, and internal and external communications. Contribute to campaigns, content, consumer insights, athlete partnerships, events, community engagement, and brand storytelling in collaboration with cross-functional teams.

Internship Type

full time

Company Size

13028

Visa Sponsorship

Language

English

Working Hours

40 hours

Apply Now →

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the company's application page

About The Company

Our Belief: WE USE THE POWER OF SPORTS TO EXPAND EVERY PLAYING FIELD. Our Obsession: WE ARE OBSESSED WITH ATHLETES WHO STRIVE FOR MORE – IN SPORTS, IN LIFE, AND IN THE WORLD. Our Mission: TO INSPIRE ATHLETES WITH INNOVATIVE PERFORMANCE AND DESIGN SOLUTIONS THEY CAN’T LIVE WITHOUT. Our Values: LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.

About the Role

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The Rookie Program is designed for students who are ready to learn, lead, and make an impact. Throughout the summer, you'll take ownership of a business-critical project, collaborate with teams across the organization, and work closely with a dedicated leaders and mentors. From candid conversations with executives to professional development opportunities and community-building experiences, you'll gain the skills, connections, and confidence to accelerate your career. At Under Armour, being a Rookie means more than gaining experience. It means contributing to something bigger than yourself.

Placement Area

Brand Marketing
As a Brand Marketing Rookie, you'll help bring the Under Armour brand to life by supporting campaigns, athlete storytelling, partnerships, events, and consumer engagement initiatives. You'll collaborate with cross-functional teams to create meaningful brand experiences and gain exposure to how marketing strategies are developed and executed on a global scale. This opportunity is ideal for students studying Marketing, Sports Management, Business, Business Analytics, Communications, Public Relations, or related fields.

Category Marketing
As a Category Marketing Rookie, you'll help shape how Under Armour connects with consumers across key product categories. Working closely with product, merchandising, creative, and brand teams, you'll support go-to-market strategies, consumer insights analysis, campaign development, and storytelling that brings our products to life. This role offers hands-on exposure to the intersection of product and marketing and is a great fit for students studying Marketing, Business, Sports Product Management, Consumer Insights, Communications, or related fields.

Sports Marketing
As a Sports Marketing Rookie, you'll help strengthen Under Armour's connection to athletes, teams, and the broader sports community. You'll gain exposure to athlete partnerships, sponsorship activations, event execution, and brand representation while learning how we leverage sport to inspire performance and build brand affinity. This opportunity is ideal for students studying Sports Management, Marketing, Business, Communications, or related fields.

Social Media
As a Social Media Rookie, you'll help tell the Under Armour story across our digital channels. You'll support content development, campaign execution, community engagement, and performance analysis while learning how social platforms drive brand awareness and consumer connection. This role is ideal for students studying Marketing, Communications, Digital Media, Journalism, Business, or related fields.

Communications
As a Communications Rookie, you'll contribute to the stories, messages, and moments that shape the Under Armour brand internally and externally. You'll work alongside global partners to support strategic communications initiatives, content development and teammate engagement efforts. Through meaningful projects and cross-functional collaboration, you'll gain exposure to how a strong and consistent brand narrative is built and amplified. This opportunity is ideal for students studying Communications, Journalism, Public Relations, Advertising, Media Studies, Marketing, or related fields.

Eligibility

Currently enrolled in a 4-year undergraduate or graduate program (expected graduation between December 2027 - August 2028), or a recent graduate with relevant experience.
Legally authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future.
Portfolio submissions are welcome, but not required for consideration.

Workplace Location

Baltimore, MD headquarters office
Relocation assistance provided.
Hybrid or fully in-office work schedule.

Hiring Process

Our recruiting team will review applications on a rolling basis. Hiring managers will begin reviewing candidates and conducting interviews starting in October, with interviews continuing over the following few months as positions are filled.

If your background aligns with a role, you'll be contacted by our team to schedule interviews with members of your potential team. Candidates may be considered for multiple opportunities throughout the process.

All applicants will be notified if they are selected to interview. Candidates who are not selected will be notified once a position has been filled, at the latest. If you have not heard from us, you are still being considered for open opportunities.

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Key Skills

Brand MarketingCategory MarketingSports MarketingSocial MediaCommunicationsCampaign DevelopmentConsumer Insights AnalysisContent DevelopmentCommunity EngagementPerformance AnalysisAthlete PartnershipsSponsorship ActivationsEvent ExecutionStrategic CommunicationsCross-Functional CollaborationStorytelling