INTERNSHIP DETAILS

Intern, Marketing (Brand Strategy & Engagement)

CompanyScoot
LocationSingapore
Work ModeOn Site
PostedOctober 1, 2026
Internship Information
Core Responsibilities
The intern will support brand strategy, campaign execution, and social media content management to strengthen Scoot's brand perception. They will collaborate with cross-functional teams and agencies to develop marketing materials, track campaign performance, and conduct market research.
Internship Type
full time
Company Size
1964
Visa Sponsorship
No
Language
English
Working Hours
40 hours
Apply Now →

You'll be redirected to
the company's application page

About The Company
Scoot is the low-cost subsidiary of Singapore Airlines (SIA). Scoot took to the skies in June 2012 and merged with Tigerair Singapore in July 2017, retaining the Scoot brand for a new chapter of growth. Scoot was the world's first low-cost carrier to attain the highest ratings at both the APEX Health Safety Audit powered by SimpliFlying and Skytrax COVID-19 Airline Safety Rating Audit. In 2022, Scoot was awarded IATA membership for meeting global industry standards for airline operational safety. Our people have big smiles and even bigger personalities. We are defined by our unique Scootitude – a daring attitude to be positive, uncompromising on safety and efficiency, spreading fun and humanity wherever we fly. Come Make Each Journey Better with our yellow family. Check out the roles available here: https://careers.flyscoot.com/
About the Role

Summary

The Brand Marketing Intern will support both Brand Strategy & Engagement and Social Marketing initiatives within Scoot's Brand Marketing team. The role provides hands-on exposure to integrated marketing, from campaign planning and brand activations to content creation and social media management.

Working closely with brand managers, agencies and cross-functional stakeholders, the intern will contribute to the development of campaigns, social content, partnerships and brand engagement initiatives that strengthen Scoot's brand perception and customer connection across the region.

Job Description

As part of Scoot's Brand Marketing team, you will gain exposure across both brand-building and social marketing functions.


Responsibilities

Brand Strategy & Engagement

  • Support the planning and execution of brand campaigns, partnerships and engagement initiatives.
  • Assist with research into consumer, travel and cultural trends to identify opportunities for brand storytelling and campaign development.
  • Coordinate with internal stakeholders and agency partners on campaign planning, asset development and project administration.
  • Assist with campaign reporting, competitor tracking and post-campaign evaluations.
  • Support the development of presentations, marketing materials and internal communications.
  • Participate in brainstorming sessions and contribute ideas that strengthen Scoot's brand relevance and distinctiveness.

Social & Content Marketing

  • Support content planning and community engagement across Scoot's social media channels.
  • Research emerging platform trends, creator content and audience behaviours to inform content recommendations.
  • Assist with content production activities including ideation, scripting, storyboarding, filming and editing where required.
  • Help manage content calendars and coordinate with agency and internal stakeholders.
  • Track content performance and compile reports to identify learnings and opportunities for optimisation.
  • Support ad-hoc campaign launches, tactical promotions and partner collaborations across digital channels.

General

  • Work collaboratively with cross-functional teams including Performance Marketing, CRM, Customer Experience, Network Planning, Sales, Digital Experience and Operations.
  • Provide administrative and project support across Brand Marketing initiatives as required.

Requirements

  • Knowledge of all social media channels, especially TikTok, XiaoHongShu, X, FB and IG. 
  • Strong project management, multitasking, and decision-making skills.
  • Metrics-driven marketing mind with eye for creativity.
  • Conceptual and intuitive thinker with business acumen.
  • Comfortable working with ambiguity and without complete information.
  • Independent self-starter.
Key Skills
Brand strategySocial media managementContent creationProject managementCampaign planningMarket researchData analysisCopywritingStoryboardingVideo editingCommunicationMultitaskingBusiness acumenStakeholder management
Categories
MarketingCreative & MediaTransportation