Retail Marketing & Activations Intern

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The Retail Marketing & Activations Intern will support the planning
and execution of retail marketing initiatives, brand activations, events, and
customer engagement activities across Ashluxury.
The role will
work closely with the Marketing, Retail, Creative, and other relevant teams to
support initiatives that strengthen brand visibility, enhance the in-store
customer experience, and drive engagement.
Key Responsibilities
. Retail Marketing Support
· Support the
execution of retail marketing initiatives.
· Assist with
in-store campaigns, product launches, seasonal initiatives, promotions, and
brand moments.
· Support the
implementation of visual and promotional marketing materials across retail
touchpoints.
· Conduct regular
checks on the execution and presentation of retail marketing initiatives.
· Support activities that enhance customer engagement
and the overall luxury retail experience.
Brand
Activations & Events
· Assist
in planning and executing brand activations, events, pop-ups, trunk shows,
launches, and other customer-facing experiences.
· Support
event logistics, including venue preparation, materials, guest coordination,
and on-ground execution.
· Assist
with coordinating vendors, suppliers, and other external partners involved in
activations.
· Support
guest registration, customer engagement, and general event coordination.
· Capture
and document activations through photos, videos, attendance records, and
activity reports.
Market & Customer Insights
· Conduct research on luxury retail, consumer
trends, competitor activities, and relevant brand activations.
· Monitor competitor retail experiences,
campaigns, events, and customer engagement initiatives.
· Gather customer feedback and observations
from retail activities and activations.
· Support the team with insights that can
inform future retail marketing initiatives.
Campaign
& Contents support
· Support the coordination of creative and
marketing assets required for retail campaigns and activations.
· Work with the Creative team to ensure
required materials are available for planned initiatives.
· Assist with creating basic content and
documentation from retail activities for relevant marketing channels.
· Support
the documentation and organisation of campaign and activation materials.
Reporting
& Administration Support
· Maintain records of retail marketing
activities, activations, events, and related materials.
· Support the preparation of post-activation
reports, including activities completed, attendance, customer engagement,
observations, and key learnings.
· Track assigned marketing activities and
deliverables.
· Provide general administrative and
coordination support to the Retail Marketing & Activations team.
Requirements
· Bachelor’s degree in Marketing, Business
Administration, Mass Communication, Public Relations, or a related field.
· 0–1 year of experience; previous internship
experience in marketing, retail, events, customer experience, or a related area
is an advantage.
· Strong interest in retail marketing, brand
activations, events, and customer experience.
· Good communication and interpersonal
skills.
· Strong organizational and coordination
skills.
· Creative, proactive, and willing to take
initiative.
· Good attention to detail.
· Comfortable working in a fast-paced retail
environment and participating in on-ground activities.
· Basic knowledge of social media or content
creation is an advantage.
· Willingness to work occasional weekends or
outside regular hours when required for retail activations or events.
Benefits
Why Join Us?
· Gain hands-on experience in retail marketing and brand
activations within a growing lifestyle and retail group.
· Work across real campaigns, events, and customer-facing
initiatives.
· Gain exposure to retail operations, experiential marketing,
and cross-functional collaboration.
· Competitive compensation
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