Marketing Intern

Job Summary:

The Marketing Intern will support the development of the Strategic and Tactical go-to-market business plans supporting the Crop Protection unit of UPL.  

JOb Responsibilities:

• Participate in activities including research and development of customer driven needs – (met/unmet - current/ future), Micro and Macro environmental influences/trends implications
• Competitive Landscape – Marketing brand and product plans, customer meetings
• Participating in marketing activities such as maintaining social media and tradeshows
• Assist Marketing Manager in development of target specific go to market brand plans inclusive of product/communication strategy/action and tactics
• Assist with any other functions as deemed necessary

REQUIRED EDUCATION AND EXPERIENCE:

• Currently pursuing a bachelor’s Agricultural Business, Marketing or similar
• Interpersonal skills required to work with a wide variety of people/functions each day, build relationships and network.
• Product and Brand Marketing knowledge—Vision/Strategy/Tactics and Actions; Positioning, Price, Placement & Promotion and Activation/Advocacy
• Strong written and verbal communication skills required. 
• Proficient Microsoft Office skills required including Word, Excel, PowerPoint, and Outlook.  

UPL COMPETENCIES: 

Adaptability & Resilience: Recognizes and is open to changing circumstances and alters behavior and scales up as necessary; increases personal awareness and appreciation of individual and cultural differences to create an open, inclusive, and accepting workplace

Entrepreneurial Mindset: Has a creative mindset and ability to think holistically, takes calculated risks and maximizes opportunities

Results Orientations: Takes action, pursues goals with persistence and achieves results; communicates goals and vision to the team to drive enthusiasm and ambition

Execution Excellence: Enhances the speed of execution and builds efficiency in processes, systems and people; has sharp focus on quality-orientation

Strategic Orientation: Demonstrates knowledge of the social, economic, and environmental factors and how they impact the business. Identifies key issues that could impact the business and develops strategy through an analytical lens / design thinking

Building Teams and Talent: Empowers colleagues through knowledge sharing and delegation, quickly establishing rapport; provides recognition for achievements and accomplishments

Customer Centricity:  Understands the customer needs and pain points, fulfills the needs and expectations by focusing on creating value for customers