WHO WE ARE:

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

 Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

 We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

Why Join

Play a key role in driving the growth of OCBC's digital wealth business. As a GCFS Digital Business Intern, you'll be part of a dynamic team that leverages digital channels, data insights, and innovative marketing strategies to enhance customer engagement and drive digital wealth adoption.

You'll have the opportunity to develop your skills in digital marketing, data analytics, stakeholder engagement, and campaign management while gaining valuable exposure to how digital banking and wealth solutions are delivered at scale.

How You Succeed

To excel in this role, you'll need to be analytical, collaborative, and customer-focused. You'll work closely with stakeholders across multiple business and functional teams to design and execute campaigns that drive customer acquisition, engagement, and digital wealth adoption.

Your ability to interpret data, identify opportunities, communicate effectively, and translate insights into actionable recommendations will be key to delivering successful business outcomes.

What You Do

Your responsibilities will include:

• Digital Wealth Campaigns: support the design, planning, and execution of initiatives that drive digital wealth sales and customer adoption

• Data Analytics & Insights: analyse customer, campaign, and market data to identify trends, opportunities, and areas for business growth

• Marketing Strategy Support: collaborate with stakeholders to develop targeted campaigns and customer engagement strategies based on data-driven insights

• Customer Growth Initiatives: support efforts to increase customer participation and activity across OCBC's digital wealth platforms

• Performance Monitoring: track campaign effectiveness and business performance metrics, providing insights and recommendations for optimisation

• Market Research: conduct research on industry trends, customer preferences, competitor offerings, and emerging opportunities within the digital wealth landscape

• Stakeholder Collaboration: work closely with business, marketing, product, and technology teams to support campaign execution and strategic initiatives

• Ad-hoc Projects: provide support on digital business, customer acquisition, and wealth-related projects as assigned
  

Who You Work With

Global Consumer Financial Services is dedicated to helping customers achieve their financial aspirations through innovative banking, wealth, and investment solutions. Within GCFS Digital Business & Transformation, the Digital Business team drives the growth of digital channels and customer adoption by delivering personalised, seamless, and engaging digital experiences.

You'll work alongside business leaders, marketers, data analysts, product managers, and technology teams, gaining valuable exposure to how data, digital channels, and customer insights come together to shape the future of digital wealth services.

Who You Are

• Open to learning and feedback

• Strong sense of curiosity and an analytical mindset

• Passionate about digital business, marketing, and customer engagement

• Strong communication and presentation skills

• Comfortable working with data and translating insights into actionable recommendations

• Able to collaborate effectively with stakeholders across multiple functions

• Proactive, adaptable, and willing to take initiative

• Proficient in Microsoft Excel and PowerPoint

• Hands-on experience in developing or supporting marketing campaigns

• Strong interest in financial services, investments, and wealth management

• Keen eye for analysing financial and business data

• Currently pursuing a postgraduate degree

Learning Objectives

This internship will provide you with:

• Exposure to the digital business landscape and the role omni-channel strategies play in customer engagement and business growth

• Opportunities to collaborate with stakeholders across business, product, marketing, and technology functions

• Hands-on experience developing and supporting data-driven marketing campaigns

• Practical experience analysing customer, market, and performance data to identify growth opportunities

• Exposure to digital wealth products, customer acquisition strategies, and engagement initiatives

• Opportunities to strengthen analytical, presentation, and communication skills through real business projects

• Experience leveraging data and insights to influence campaign planning and decision-making

• A deeper understanding of how digital channels support wealth management and investment solutions within a leading financial institution

What we offer:

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.