Marketing Intern, Regional Brands (Jan-Jun 2027, 6 months internship)

Description

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

We are seeking passionate and agile Marketing Interns to join our Asia Regional Brand teams. This six-month full-time internship offers an exciting opportunity to gain hands-on experience in planning and executing regional marketing campaigns across multiple platforms and channels in Asia Pacific markets working closely with cross-functional teams. You will work closely with the regional marketing team to support brand initiatives in a dynamic and fast-paced environment, contributing to the success of both local and regional programs.

Key Responsibilities

1. Campaign Planning & Execution: Collaborate with the regional marketing team to assist in the end-to-end planning, coordination, and rollout of regional brand marketing campaigns across various platforms and to ensure campaign deliverables are completed on schedule and aligned with brand objectives.
2. Market Research & Insights: Conduct comprehensive market research and competitive benchmarking to identify emerging industry trends, consumer behaviors, and growth opportunities within APAC markets.
3. Event & Activation Support: Provide logistical and operational support for regional events, campaign activations, and product launches. Coordinate with internal and external stakeholders to ensure successful execution of campaign activations.
4. Performance Monitoring & Analytics: Assist in tracking, measuring, and reporting on the effectiveness of regional marketing initiatives. Support the collection and analysis of campaign data for post-mortem campaign review.
5. Administrative & Program Coordination: Support day-to-day administrative tasks, including project documentation, timeline management, and coordination of meetings.

Qualifications

Key Requirements

• Currently a Year 2 or 3 student enrolled in a local Hong Kong university.
• Strong interest in beauty, cosmetics, and lifestyle brands.
• Excellent communication skills in English; additional Asian language skills would be an advantage.
• Detail-oriented with strong organizational and time-management skills.
• Proficient in Microsoft Office (Excel, PowerPoint, Word); familiarity with social media platforms and digital marketing tools is an advantage.
• Ability to work independently and collaboratively in a fast-paced environment.