Asia Marketing & PR Intern

ALOHAS is more than a fashion brand: it’s a responsible shopping experience and an opportunity to take part in the fight against overproduction in the fashion industry.

Working at ALOHAS means being part of the innovation and growth of a Spanish start-up with a young, creative, and proactive team, where communication flows and energy levels are high. It’s a demanding environment, but extremely rewarding, and we take pride in learning from one another and strive to make sustainability a way of life beyond the workplace.

We’re passionate about what we do, and that passion shines through in our work.

THE ROLE

As our Asia Marketing & PR Intern, you help ALOHAS get noticed in China and Korea — not just translated into them. You work closely with our Asia Marketing & PR Manager and the wider Marketing & PR team to bring a local lens to every launch, campaign and influencer moment in your market.

This is a hands-on role. You DM, post, pitch ideas and follow up yourself.

YOUR CHALLENGE

Influencer Outreach:

• Reach out to fashion, beauty and lifestyle influencers across Korean and/or Chinese social platforms via DM for gifting, product collaborations and partnerships.

• Draft outreach messages tailored to each influencer's style and audience.

• Keep a tracker of responses and follow-ups.

Social Media & Community:

• Upload, schedule and publish content across channels (Instagram, TikTok, Xiaohongshu/RED, Weibo, etc.), with light captioning and editing to match brand tone.

• Monitor and respond to comments and DMs to keep the community engaged.

Localization & Cultural Lens:

• Propose original, market-specific content and campaign angles for China and/or Korea — not just translations of global content.

• Flag nuances, platform norms or sensitivities a global campaign might miss, and suggest adaptations.

Trend Radar:

• Track trends across Asian social media, fashion, beauty and celebrity culture (K-pop, C-pop, dramas, etc.) to keep ALOHAS part of the right conversations.

Team Support:

• Support the wider Marketing & PR team with day-to-day coordination and ad hoc projects — a chance to see how a global brand's marketing function runs.

YOU WILL ROCK AT THIS ROLE IF YOU HAVE...

• Fluent English and native or near-native fluency in Korean or Mandarin Chinese. Both? Even better.

• A genuine pulse on social media trends, influencers and celebrity/entertainment culture in your native market.

• Comfort reaching out to strangers online and writing messages that don't read like a template.

• An eye for what makes content feel "native" to a market rather than just translated.

• Currently pursuing or recently completed a degree in Marketing, Communications, PR, Fashion or a related field.

• Detail-oriented and organised — comfortable juggling several small tasks at once.

• Prior experience with content creation or social media (personal or professional), or basic tools like Canva/CapCut, is a plus.

BENEFITS

• 6-month full-time internship (internship agreement / convenio de prácticas)

• Hybrid Work Model: Work from home some days and the office on others.

• Flexible Working Hours ⏰: Adapt your schedule to your lifestyle. We trust you to get the job done.

• A Culture of Freedom, Responsibility & Trust: We believe in autonomy, accountability, and mutual respect.

• A Company with Soul 🌱: We live and breathe sustainability, and we support family-life balance, gender equality and diversity.

• Wellbeing 🧠: Team wellbeing initiatives and two "disconnect days" to take when you need them most.

• Exclusive Discounts 💯: Up to 70% off our products — for your family and friends too.

• Home Office Setup 💻: Laptop + essential peripherals.

• Growth 🌈: Constructive feedback, ongoing learning and real responsibility from day one.

Ready to shape the future in a premium fashion brand? Join us and leave your mark 🚀

About ALOHAS

Want to know more? Video Presentation

Apply to work with us: careers.alohas.com  

Our website: alohas.com IG: @alohas