INTERNSHIP DETAILS

Customer Development - Category & Accountmanagement

CompanyMagnum RFM Ice Cream, Inc. (Selecta Philippines)
LocationNot specified
Work ModeOn Site
PostedOctober 22, 2026
Internship Information
Core Responsibilities
The intern will analyze shopper and consumer data to evaluate commercial performance and develop actionable sales strategies. They will also support consumer research, manage stakeholder engagement, and assist in the execution of marketing campaigns.
Internship Type
full time
Company Size
51
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
Magnum RFM Ice Cream, Inc. (MRIC) proudly calls the Philippines home, with roots tracing back to 1990 when Selecta Ice Cream began operations in Manggahan, Pasig City. Over the decades, the business has grown with Filipino consumers—becoming the ice cream brand leader in Metro Manila in 1997 and the national market leader by 2005. In 1999, a joint venture between Unilever and RFM Corporation formed Unilever RFM Ice Cream, Inc. (URIC), building a strong foundation for innovation and category leadership. In December 2025, the business entered a new chapter, becoming an independent company as part of The Magnum Ice Cream Company and transitioning to Magnum RFM Ice Cream, Inc. Today, MRIC brings its portfolio of iconic brands—Magnum, Selecta, Cornetto, Birthday, and Ben & Jerry’s—to millions of Filipinos nationwide. Through a strong network across traditional and modern trade, MRIC continues to make ice cream more accessible and relevant to everyday moments. Guided by its purpose, Life Tastes Better With Ice Cream, MRIC delivers joyful and memorable experiences through its great people, brands, execution, and partners. The company is committed to maintaining its position as the number one consumer choice while creating a positive and lasting impact on communities. As a joint venture between Unilever and RFM Corporation, MRIC remains dedicated to spreading joy and making every Filipino moment better with ice cream.
About the Role

Life tastes better with ice cream 

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. 
  

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.  

 

What truly sets us apart is how we work.  

 

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.  

 

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.  

The role 

 

As an intern in the Costumer Development area, your ideas will drive impact, and your creativity will take center stage.  

 

The team will provide you with opportunities to support projects that will help you analyze shopper and consumer data to understand trends and preferences, evaluate commercial performance, recommend action plans, understand the competitive landscape of various categories, support consumer research and project management, support marketing campaigns and innovations, work closely with different teams, and develop both hard and soft skills. 

 

What You'll Be Responsible For 

 

  • Analyze retailer performance and write shelf advice.  
  • Conduct market analysis and translate findings into actionable insights.  
  • Develop and implement sales strategies to optimize performance and shelf distribution.  
  • Advise clients based on data analysis and maintain client relationships.  
  • Support the set-up and execution of consumer research.  
  • Assist in retailer presentations and stakeholder engagement.  
  • Organize events, fairs.  

 

We're Looking For Someone Who  

 

  • You’re available for 5 to 6 months starting February/March 2027 (minimum 32-40 hours/week). 
  • You are enrolled in a Bachelor (3rd or 4th year) or Master program.  
  • You excel in project and stakeholder management.  
  • You are fluent in Dutch and English.  
  • You can work with Excel and PowerPoint.  
  • You are curious, eager to learn, and independent.  
  • You have an interest in commercial strategy.  
  • You are a team player with an entrepreneurial mindset. 

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! 

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

  • Roles with real accountability and visible impact

  • Free to move fast, experiment and challenge how things are done

  • Continuous learning and development as the business grows

  • Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps. 

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.  

Key Skills
Data analysisProject managementStakeholder managementMarket analysisSales strategyClient relationship managementConsumer researchExcelPowerPointCommercial strategyEntrepreneurial mindsetTeamworkCommunicationAnalytical skills
Categories
SalesMarketingData & AnalyticsFood & BeverageManagement & Leadership
Benefits
Continuous learning and developmentPerformance-based rewards
Customer Development - Category & Accountmanagement - InternshipsHQ