INTERNSHIP DETAILS

TUM Project Study: Earned LinkedIn Media for Enterprise

CompanyMediacharge GmbH
LocationGermany
Work ModeOn Site
PostedOctober 26, 2026
Internship Information
Core Responsibilities
Students will conduct research, interviews, and case analyses to classify enterprise goals and success patterns for LinkedIn media. They will develop strategy blueprints and present a final report and pitch to the leadership team at Mediacharge.
Internship Type
intern
Company Size
28
Visa Sponsorship
No
Language
English
Working Hours
40 hours
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About The Company
Hey everyone, We are Mediacharge, an owner-operated marketing agency based in Munich, Germany. Our data driven advertising approach is straightforward and has enabled us to secure partnerships with multiple unicorns. We've proven to not only startups but also globally recognized, stock-listed corporations that our boutique agency can outperform competitors at a highly disruptive level. In other words, when we advocate for our clients, our efforts are intense, and we engage in every new endeavor with a mindset poised for victory. If you're interested in collaborating with us, schedule a brief call at mediacharge.com.
About the Role

About us

Mediacharge GmbH is a Munich-based, internationally oriented marketing agency with ten years of experience in cutting-edge marketing for international enterprises. Operating in 14 languages, we combine first-tier strategic consulting with hands-on operational excellence, measured against business results.

Project description (TUM Project)

This project study explores what turns an enterprise’s own people into LinkedIn voices that measurably drive Sales, Recruiting or Employer Brand. Using Mediacharge and its enterprise clients as the case environment, it examines how earned media, meaning content published by real people rather than paid brand channels, creates business impact.

The project combines a business strategy perspective - objectives, the right people and measurable outcomes - with a content and platform perspective, focusing on talent profiles, content types, success patterns and the time it takes to build an effective voice.

Objectives of the project study

  • to classify enterprise objectives for earned LinkedIn media (Sales, Recruiting, Employer Brand),

  • to identify which talent profiles and content types work best for each objective,

  • to derive success patterns, including what it takes and how long it takes to see results,

  • to develop one strategy blueprint per objective and an impact model to measure business effect.

Main task and methodology

Students explore the topic through research, interviews and real enterprise cases (month 1), classify goals, talent profiles and success patterns (month 2), and build strategy blueprints, a final report and a pitch to Mediacharge leadership (month 3). Recommended methods include desk research, expert interviews, enterprise case analysis, benchmarking and impact modelling.

Student requirements

Students are fascinated by marketing at international enterprise scale, work analytically and build things that hold up in practice. Strong results open the door to a next conversation with Mediacharge.

Project scope and application

Preferred scope: 3 months in three phases: Explore, Analyse, Build

Number of students: 3–5

Supervision: A Mediacharge supervisor with direct input from enterprise practice; final pitch to leadership

Client access: Mediacharge enterprise clients, on request and case by case

Research budget: €2,000, released for a defined purpose agreed with the supervisor

Key Skills
MarketingStrategic ConsultingResearchData AnalysisBenchmarkingImpact ModellingContent StrategyEmployer BrandingRecruitingSales StrategyInterviewingProject Management
Categories
MarketingConsultingScience & ResearchManagement & Leadership