2027 Consumer Digital Marketing Internship

Description

Reporting to the Senior Director of Digital Marketing within the Market Growth Department, the Consumer Digital Marketing Intern will support the day-to-day coordination, organization, and execution of national consumer marketing initiatives designed to grow pork demand.

This experiential position will provide hands-on exposure to digital marketing, multicultural campaigns, content management, and project coordination within the agriculture industry. The intern will support the Taste What Pork Can Do consumer campaign, including Hispanic and Black American marketing initiatives, while learning how consumer insights, creative development, media, and measurement come together to connect with consumers and support America's pork producers.

The intern will work alongside the Consumer Digital Marketing team, participate in internal and agency meetings, assist with managing projects and marketing resources, and gain an understanding of the strategies and decisions that guide national consumer marketing efforts.

Specific responsibilities for this role include:

• Project Coordination & Management: Assist with tracking marketing projects, maintaining timelines, organizing deliverables, documenting meeting notes and action items, and following up on project milestones to support timely execution.
• Digital Content Management: Support website and digital content updates, including entering and organizing recipes, images, and other content within WordPress and related content management platforms.
• Campaign Execution Support: Assist with the coordination and implementation of national and multicultural consumer marketing campaigns, including organizing campaign materials, creative assets, and supporting documentation.
• Data Entry & Organization: Maintain spreadsheets, project trackers, campaign calendars, and marketing databases to ensure information is accurate, organized, and accessible to the team.
• Agency Collaboration: Participate in meetings and correspondence with external marketing agency partners, gaining exposure to campaign development, creative reviews, media execution, and project workflows.
• Cross-Functional Collaboration: Engage with internal teams, including Business Intelligence (BI), Communications, and other Market Growth functions, to understand how consumer insights, marketing performance, and industry priorities inform campaign decisions.
• Consumer & Industry Learning: Develop an understanding of the pork industry, consumer audiences, and the National Pork Board's role in supporting pork producers through marketing programs that build awareness, consideration, and demand for pork.
• State & Industry Partner Support: Help organize and maintain marketing resources, campaign materials, and updates that support collaboration with state pork associations and industry stakeholders.
• Special Projects: Take ownership of defined projects and assist with additional marketing and administrative activities as needed, gaining experience across multiple areas of consumer marketing.

Requirements

• Currently pursuing a bachelor's degree in Marketing, Communications, Advertising, Business Administration, Agricultural Business, Agricultural Communications, or a related field preferred.
• Interest in digital marketing, consumer behavior, project management, and the agriculture or food industry.
• Strong organizational skills with the ability to manage multiple assignments and deadlines.
• Proficiency in Microsoft Office applications, particularly Excel, PowerPoint, and Word.
• Strong attention to detail, particularly when entering and organizing information.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with internal teams and external partners.
• Demonstrated initiative, curiosity, and willingness to learn.
• Ability to work independently on assigned tasks while seeking guidance when needed.
• Previous marketing or WordPress experience is a plus but not required.

Internship Experience

Throughout the internship, students will have the opportunity to:

• Gain hands-on experience supporting the operations of a national consumer marketing campaign.
• Learn how marketing projects move from strategy and planning through creative development, execution, and measurement.
• Observe and participate in agency and internal team meetings to understand how marketing decisions are made.
• Gain exposure to consumer research, marketing analytics, and Business Intelligence collaboration.
• Develop practical experience using content management systems, project tracking tools, and marketing resources.
• Learn how agricultural marketing connects consumer needs and behaviors to the broader goal of growing demand for pork.
• Take ownership of assigned projects and build professional communication, collaboration, and organizational skills.

Criteria for applying: 

• Duration of internship: 12 weeks
• Preferred timeline: May 2027 – August 2027
• Hours: 40 hrs./week
• Internships are paid starting at $18/hour (undergraduate) or $20/hr (graduate)
• Opportunity to continue on a part time basis through Fall 2027
• All intern positions are based at our office in Clive, IA.
• All interns will be expected to secure their own housing for the summer; a living stipend is provided.

Application deadline is 11/13/2026.

The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, technology, swine health, pork safety and environmental management. Applicants should be able to support the mission of the organization with enthusiasm to serve U.S. pork producers.