Intern - Marketing

Why GM Financial?  

GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America, and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.  

At GM Financial, our team members define and shape our culture — an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.  

Our Purpose: We pioneer the innovations that move and connect people to what matters.

Responsibilities

About the Role

We are looking for students who are ready to take on stimulating projects and gain exposure to a variety of industry initiatives.

Are you a creative and confident marketer? Do you like to collaborate with fun, strategic problem solvers? Do you have a passion for solving business challenges while also putting the customer at the center of everything you do? Would you like to gain experience developing marketing campaigns from strategy to execution? Does the idea of testing trends and trying new things get your blood pumping? Then we are looking for you!

As a marketing intern, you will gain hands-on marketing experience by supporting high-profile initiatives that enhance customer experiences and align with business goals. This role collaborates with cross-functional teams to help plan and execute B2C and B2B strategies, manage stakeholder communications, evaluate campaign effectiveness, and contribute to the future direction of marketing channels, products, and customer touchpoints.

In this role you will:

• Execute high-profile marketing initiatives that align with business needs and enhance customer experiences
• Collaborate with cross-functional teams to ensure timely delivery of campaigns and initiatives
• Partner with product managers and marketing teams to plan and implement strategies around products and consumer touchpoints
• Build and manage communications with key stakeholders and influencers to support B2C/B2B strategies
• Influence the prioritization of marketing initiatives to drive optimal business results
• Participate in planning the future direction of B2C/B2B channels and features
• Measure, assess, and report on campaign effectiveness and supporting assets
• Translate organizational vision and goals into a roadmap of marketing features and enhancements

Qualifications

What makes you an ideal candidate?

• Strong written and verbal communication skills required. This incumbent will be required to give presentations and communicate with business leaders.
• Comfortable with Microsoft Office Suite (Word, PowerPoint, Excel and Teams)
• Must be self-motivated, detail oriented and able to prioritize tasks to meet deadlines.
• Must be able to work independently or in a team setting.
• Previous internships considered a preferred

Additional Knowledge and Skills

Working effectively within an AI enabled environment:  

• Ability to use AI tools (e.g., Microsoft Copilot) to support daily work
• Skills in evaluating AI outputs for accuracy, compliance, and bias
• Experience integrating AI into workflows to improve efficiency or insights
• Familiarity with AI-assisted research, summarization, and content generation
• Understanding of responsible AI use, including ethics and data protection

Working Conditions:

• Must be able to commit to work 40 hours for 11 consecutive weeks during the summer (May 26- August 6, 2027)
• Must participate in all GMF-sponsored events for interns.

Experience & Education

• Must be a current student pursuing a Bachelor’s degree or higher from an accredited college or university in Marketing, Business or Communications with at least one semester remaining upon start of the internship.
• Must possess a minimum of a 3.0 (out of a 4-point scale) overall GPA.
• Junior or Senior classification preferred.

Our program offers  

• 11 weeks of work experience (May 26- August 6, 2027)
• Executive and peer networking opportunities  
• Independent and team project experiences  
• Philanthropic activities  
• Career development  
• Opportunity to apply for full-time career positions  

Our Culture: Our team members define and shape our culture — an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.  

Compensation: Competitive pay  

Work Life Balance: Flexible hybrid work environment, 3-days a week in office  

GM FINANCIAL DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM FINANCIAL AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)