Business Development Analyst Internship

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 

This role is based in our Amsterdam, Netherlands Office.

What you’ll do (60%): Retention & Customer Insight

• Net new retention: Build a churn-risk score for first-year exhibitors and sponsors; flag at-risk accounts to Sales before rebooking opens.
• Customer journey: Help us mapping the ‘net new’ customer journey end to end, from contract to rebook; find the drop-off points and propose fixes.
• Churn & rebook insights: Analyse why customers stay or leave; turn findings into a monthly insight pack for BD and Sales leadership.
• Sales process & CRM: Improve Salesforce data quality, pipeline hygiene and conversion reporting (together with Sales Ops).

What you’ll do (40%): Process & Digital Enablement

• Communication streamlining: Audit pre, during and post-event customer comms with Commercial Marketing; cut duplication and sharpen the message.
• Ancillary web development: Support content, data and testing for customer-facing digital products and pages (with Commercial Marketing).
• Event-led BD: Support the CPHI Frankfurt 2027 sales cycle with account research, outreach lists and follow-up analytics.

Key Priorities

Help us build the net new retention model

• 100% of net new accounts risk-scored; at-risk list with Sales before rebooking opens

Help us map the net new customer journey

• Top drop-off points identified, with fixes agreed with Commercial Marketing

Streamline customer communications

• One customer comms calendar; fewer, sharper touchpoints per account

Deliver the ancillary web priorities

• Priority pages and digital products live, together with Commercial Marketing

• Analytical storyteller: Turns complex data into clear narratives and actions (dashboards, presentations).
• Curious problem-solver: Asks why customers behave the way they do, and validates ideas with data.
• Collaborative communicator: Works across Sales, Marketing and Ops; comfortable in meetings and with senior stakeholders.
• Ownership & initiative: Takes a project from question to result without waiting to be asked.

What makes this role Unique

🎯 Real Impact from Day One: Your analysis decides which customers we fight to keep, and how

📊 Master the Commercial Stack: Salesforce, churn analytics, customer journeys and digital products. Skills that travel anywhere

🤝 Cross-Functional Collaboration: Work directly with Sales, Commercial Marketing and Operations, and present to senior leadership (not just observe from the sidelines)

🌍 Global Exposure: Work on CPHI, one of the world’s largest pharma event portfolios, with international teams across time zones

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. 

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