INTERNSHIP DETAILS

Beca Social Insights Analyst

CompanyVML
LocationMadrid
Work ModeOn Site
PostedNovember 4, 2026
Internship Information
Core Responsibilities
The Social Insights Analyst will analyze campaign performance across social media platforms and conduct social listening to identify trends and consumer behaviors. They will also translate data into actionable insights and create visual dashboards for strategy, creative, and client teams.
Internship Type
full time
Company Size
30624
Visa Sponsorship
No
Language
Spanish
Working Hours
40 hours
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About The Company
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.
About the Role

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. 

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. 

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

 

¿Qué estamos buscando? 

Buscamos a un estudiante o recién graduado de formaciones relacionadas con el marketing o la publicidad y que quieran adentrarse en la parte analítica que respalda los proyectos de dicho contenido.  

Los datos no son solo números, sino conversaciones esperando ser interpretadas, y tu misión será leer el pulso de las redes, detectar tendencias, analizar comportamientos y convertir todo eso en insights reales que impulsen nuestras decisiones estratégicas y la creatividad aplicada a las marcas con las que trabajamos. 

Si te apasiona descubrir qué mueve a las comunidades digitales y cómo eso puede inspirar grandes ideas, sigue leyendo. 

¿Qué hace un social insights? 

  • Análisis de Performance 

Analizar el rendimiento de campañas y contenidos en redes como Meta, TikTok, X, LinkedIn o YouTube, evaluando métricas clave como alcance, engagement o conversión para medir su impacto y detectar oportunidades de mejora en segmentación, creatividades y presupuesto. 

  • Benchmarking & Social Listening 

Entender lo que pasa en las redes utilizando herramientas como Brandwatch o Talkwalker para seguir la conversación sobre nuestras marcas y competidores, identificar tendencias culturales, memes y cambios en el comportamiento del consumidor que orienten la estrategia de comunicación y reputación. 

  • Reporting & Colaboración estratégica 

Transformar los datos en decisiones, creando informes y dashboards visuales para los equipos de estrategia, creatividad y cliente, traduciendo métricas en insights y recomendaciones accionables junto a los equipos de Social Media, Paid y Creatividad. 

Requisitos 

  •  Conocimientos del entorno de social y ganas de desarrollarte en este ámbito. 
  • Conocimiento medio alto de excel. 
  • Imprescindible un nivel de inglés C1 y capacidad para desarrollarte en entornos internacionales. 
  • Idealmente que puedas firmar un convenio de prácticas con un centro de estudios. 

 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Key Skills
Social media analysisData analysisPerformance analysisBenchmarkingSocial listeningReportingDashboard creationExcelStrategic thinkingCommunicationTrend identificationConsumer behavior analysisDigital marketingBrand strategy
Categories
MarketingData & AnalyticsCreative & MediaConsulting