PR Marketing Intern (SG & MY)

Guerlain is the Parisian Alchemist that pursues an infinite quest for wonder of the senses and crafts artistic beauty from nature, since 1828. The Singapore and Malaysia Local Market is looking for a highly motivated and passionate Public Relations Intern to support the implementation of PR and Media activities. This role reports to Senior PR Executive (SG | MY).

This role offers hands-on exposure to the full spectrum of PR & Communications — from PR campaign planning and execution, media and influencer engagement, product launches, events and brand initiatives, to day-to-day PR operations and reporting. The ideal candidate is curious and creative, with a strong appreciation and genuine interest in the beauty and luxury sectors, while maintaining excellent attention to detail and discipline in execution.

MAIN TASKS AND RESPONSIBILITIES

SEEDING & PRESS RELEASE

• Collaborate with the PR Executive on seeding strategies for influencers and media, supporting awareness and visibility for Guerlain.
• Coordinate end-to-end seeding deliverables for new launches, campaigns and key festivals, from ordering and packing to ensuring all items are prepared with the Art of Gifting.
• Manage seeding quantities and inventory, ensuring products and materials are available and accurately allocated ahead of each activation.
• Adapt and disseminate Press Releases, pitch targeted stories and coordinate gifting to build and nurture strong relationships with key media and KOL contacts.
• Support retailer communications on new assets, creative requests and short copywriting when required.

EVENT MANAGEMENT

• Conceptualize, Plan and Execute PR events – from ideation to strengthening Guerlain’s brand experience and PR objectives.
• Support the planning and execution of key launches, trade and in-store events involving media and KOLs, including events with high-clienteling, media community, influencers celebration and etc.
• Manage external vendor touchpoints, including logistics, sourcing and liaising with floral, F&B and activity vendors, ensuring timely delivery and smooth execution of event requirements.
• Stay curious and keep up stories with media and social content creators post-event to maintain engagement and supporting stronger relationships beyond event attendance, seeding and meet-ups.
• Compile post-event reports timely, capturing constructive feedback and learnings to continuously improve future PR events.
• Coordinate media and KOL attendance, interviews and engagement opportunities, including interviews with HQ spokespersons, ensuring a seamless experience throughout the event.

ADMIN SUPPORT AND MONTHLY REPORTS

• Monitor media coverage across PR activations, launches and key campaigns, ensuring relevant coverage is captured and tracked.
• Compile monthly PR clippings and weekly newsletters, ensuring timely and accurate updates to the Regional team.
• Track weekly PR performance, including media/KOL engagement, organic coverage and gifting activities, to assess effectiveness and identify follow-up opportunities.
• Analyse competitor PR activities, identifying relevant media and KOL engagements and emerging voices that could strengthen Guerlain’s PR network.
• Engage regularly with media and KOL contacts to understand upcoming editorial interests and identify relevant opportunities for key launches and campaigns.
• Coordinate PR administration and documentation, including seeding orders, gift tracking, media/KOL meetings, event rundowns and other Marketing requirements.
• Support the smooth delivery of PR activities by ensuring timely follow-up on materials, documentation and operational requirements.

QUALIFICATIONS

• Available for an internship duration from Nov 2026 to Jun 2027 (or full cycle period of 6 months).
• University student who is passionate about luxury beauty and proud to be an ambassador of the brand, with a strong interest in nurturing Guerlain DNA, Heritage and its ambitions through PR and Marketing.
• Stay curious and up to date with the latest trends, conversations and hype shaping the PR landscape in Singapore and Malaysia.
• Appreciates and explores creativity within the world of luxury, beauty and storytelling.
• Possesses strong communication, teamwork and project management skills, with the ability to work independently and perform effectively under tight deadlines.
• Demonstrates a positive and resilient mindset, bringing energy to the team and confidence to speak on behalf of the brand.