Marketing & Communications Intern: Social Media Content

Description

Job Type

Temporary, Part-Time, Volunteer/Unpaid

Duration and Time Commitment

• Semester internship available in fall, spring, or summer
• Minimum 12-hour schedule per week, with flexibility to choose a schedule within organization work hours

Workplace Location

Make-A-Wish Central & South Texas has offices in Austin and San Antonio that are open for use by all staff and interns. Our interns have the flexibility to work remotely/from home but will be expected to work in-office at least one day a week. All internships require the individual to be residing in Austin or San Antonio throughout the duration of the internship period for in-person activities, such as wish reveals and fundraising events.

Internship Overview 

Make-A-Wish Central & South Texas internships are intended for college students and recent graduates seeking hands-on experience in the nonprofit sector. This internship may fulfill academic course-credit requirements through many colleges and universities, subject to the student’s institution. 

As the Social Media Content Intern, you will support the Marketing & Communications team in planning, creating, and evaluating content for Make-A-Wish Central & South Texas social channels. This hands-on internship provides experience with platform-specific writing, short-form video, content planning, trend research, community-focused storytelling, and basic performance reporting. The role is well suited for a creative, organized student who understands that strong social content should serve a clear audience and purpose while protecting the dignity and privacy of the children and families at the center of our mission. 

Job Description 

Related fields include but are not limited to: Advertising, Communications, Digital Media, Film, Graphic Design, Journalism, Marketing, Media Production, Photography, Public Relations, Social Media, and Videography. 

Primary Responsibilities 

• Assist with planning, drafting, and scheduling platform-specific content for Facebook, Instagram, and LinkedIn, with opportunities to support additional channels as organizational needs evolve. 
• Create short-form video content, including concept development, shot planning, filming, basic editing, captions, and platform-ready formatting. 
• Support social content capture at wish experiences, fundraising events, community activations, and partner activities when appropriate. 
• Help develop and maintain the editorial calendar, ensuring content aligns with campaigns, events, organizational priorities, and approved messaging. 
• Research platform trends, audience behaviors, relevant conversations, and content opportunities, then recommend ideas that fit the Make-A-Wish brand and mission. 
• Adapt stories and campaign messages for different platforms rather than using identical content across channels. 
• Assist with selecting, organizing, and preparing approved photos, videos, graphics, and other assets for publication. 
• Review scheduled content for accuracy, accessibility, brand consistency, tagging, links, and formatting before publication. 
• Track basic content performance, including reach, engagement, video views, link activity, and audience response, and help summarize observations that can inform future content. 
• Monitor comments, messages, and community activity as directed, escalating questions or sensitive content to staff rather than responding independently. 

About Make-A-Wish

Make-A-Wish creates life-changing wishes for children with critical illnesses. We seek to bring the power of wishing to every eligible child because each step of the wish journey can help children build the physical and emotional strength they need to fight their illness. Headquartered in Phoenix, Arizona, Make-A-Wish is the world’s leading children’s wish-granting organization, serving children in every community in the United States and in nearly 50 countries worldwide. Together, generous donors, supporters, staff and more than 30,000 volunteers across the U.S. unite to deliver hope to wish kids and their families when they need it most. Since 1980, Make-A-Wish has granted more than 500,000 wishes worldwide; more than 340,000 wishes in the U.S. and its territories alone. The Central & South Texas chapter was founded in 1985 and has since granted more than 5,000 wishes in its 40-county territory. To learn more, please visit www.wish.org/cstx.

Make-A-Wish Central & South Texas Belonging & CommUNITY Statement

As a nonprofit whose mission is to create life-changing wishes for children with critical illnesses, we are committed to ensuring every child, family member, volunteer, staff member, intern, and supporter that interacts with us can be their true and authentic self, regardless of race, ethnicity, gender identity and expression, sexual orientation, physical and mental ability, faith, religion, age, or any other aspect which makes them unique. We serve a diverse group of children and families, and we strive to make sure each feels seen, heard, and understood - not only through our own actions but by filling our organization with people from all walks of life. We not only welcome differences, we celebrate them. Every person involved in wish granting has a part to play to promote inclusion. We understand that there will always be work to be done, and we will continue to create an environment of belonging and commUNITY so that we can equitably grant the wish of every eligible child.

Requirements

Preferred Experience and Skills 

• Experience creating content for social media through coursework, student organizations, employment, volunteer work, or a personal portfolio 
• Familiarity with Facebook, Instagram, LinkedIn, Reels, Stories, and short-form video conventions 
• Experience with content creation or editing tools such as Canva, Adobe Creative Suite, CapCut, Premiere Pro, Final Cut Pro, Lightroom, or similar platforms is encouraged 
• Interest in social media strategy, content planning, trend monitoring, audience engagement, and basic analytics 
• Photography, videography, graphic design, motion graphics, or on-camera experience is helpful but not required 
• Ability to write concise, accurate, and engaging copy tailored to different platforms and audiences 

What You Will Gain 

• Hands-on experience producing mission-centered communications for a regional nonprofit organization 
• Portfolio-ready work developed through real projects and professional feedback 
• Experience collaborating with marketing, fundraising, program, volunteer, and community-facing teams 
• A stronger understanding of ethical storytelling, brand standards, audience needs, and nonprofit communications 

Application Requirements

• Resume, cover letter and writing sample uploaded on this application.
• Incomplete applications (missing cover letter, required experience samples, etc.) will not be considered for review.