[Summer Internship 2027] Intern - Growth Experience

SUMMARY OF TEAM / DEPARTMENT 

At Income, our purpose is to make protection possible for every story. Through our mission of Inclusive Protection, we strive to protect every life in Singapore with solutions that are accessible, affordable and built around real needs. 

The Growth Experience team brings this commitment to life across Income’s key digital customer touchpoints and content experiences, including the corporate website, customer portal, mobile app and social media channels. The team works across customer journeys to help people discover relevant information, understand their options and complete key tasks with greater ease and confidence, making every interaction proof that Income can be relied on when it matters most. 

KEY RESPONSIBILITIES INCLUDE: 

We are seeking a curious, organised and digitally savvy intern to support the Growth Experience team’s Organic Growth efforts. The intern will gain hands-on exposure to end-to-end content operations across blog and social media, working with internal stakeholders and external partners to help grow Income’s organic visibility and engagement through social media, SEO and content. 

Blog content and SEO 

• Support the development of SEO-led articles and website content based on content opportunities and recommendations identified by our agency partners. 

• Work with agencies and internal stakeholders to develop content from brief through to final approved version. 

• Review and proofread draft content for clarity, usefulness, tone, accuracy and alignment with the agreed brief. 

• Coordinate feedback, revisions and approvals with Product Marketing, subject-matter experts, Legal, Compliance and other relevant stakeholders. 

• Support the end-to-end content clearance process, including consolidating comments, tracking revisions and following up on outstanding approvals. 

• Prepare approved content for publishing, including basic formatting, links, images, metadata and final quality checks. 

• Maintain content trackers and support updates or refreshes to existing website and SEO content where required. 

• Support basic performance reporting and use agency and platform insights to understand how content is performing. 

Social media 

• Support the development and maintenance of the social media content calendar across always-on content, campaigns and timely opportunities. 

• Work with agency partners to develop social content from initial idea and brief through to final copy and creative. 

• Review social copy and creative for accuracy, clarity, brand consistency and alignment with the approved brief. 

• Coordinate stakeholder reviews and clearance, keeping track of comments, revisions and approvals. 

• Prepare approved content for publishing by checking final copy, creative assets, links, tags and other posting details. 

• Monitor the status of scheduled and published content 

• Support basic social performance reporting and capture relevant learnings for future content planning. 

• Contribute ideas and content opportunities for consideration in the social calendar, drawing on observations of customer interests, social trends, cultural moments and the intern's own perspective. 

Team support 

• Support content-related projects, research, competitor reviews and administrative tasks as required. 

• Work collaboratively with colleagues across Growth Experience, Marketing, Legal, Compliance and other relevant functions. 

• Follow established content governance, brand and approval processes, and flag issues or delays early. 

• Contribute ideas and suggest practical ways to improve content workflows and customer experience. 

REQUIREMENTS: 

The ideal candidate should: 

• Be currently pursuing a diploma or degree in marketing, communications, media, business, digital content or a related discipline. 

• Have a strong interest in content creation, digital marketing, social media and customer experience. 

• Write clearly and confidently in English, with good editing, proofreading and attention to detail. 

• Be organised and comfortable managing multiple pieces of work, deadlines, feedback and approval stages at the same time. 

• Be proactive in following up, asking questions and taking ownership of assigned tasks. 

• Be comfortable working with different stakeholders and incorporating feedback constructively. 

• Have good judgement and understand the importance of accuracy, governance and responsible communication in a regulated industry. 

• Be familiar with common productivity and content tools such as Microsoft PowerPoint, Excel and Word; experience with content management systems, social media publishing tools, analytics platforms or project management tools would be an advantage. 

• Be curious about what makes content useful and engaging, and willing to use performance data and feedback to improve future work. 

Prior internship or project experience in writing, editing, publishing, social media or digital marketing would be useful, but is not essential.