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INTERNSHIP DETAILS

Intern - Regional Wealth Management (Wealth Commercialization, Performance & Segment Strategy)

CompanyHLB

LocationKuala Lumpur

Work ModeOn Site

PostedNovember 12, 2026

Internship Information

Core Responsibilities

The intern will support wealth management commercialization by preparing product launch materials and tracking commercial performance metrics. They will also conduct market research and assist in the execution of multi-channel marketing campaigns.

Internship Type

full time

Company Size

7304

Visa Sponsorship

Language

English

Working Hours

40 hours

Apply Now →

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About The Company

Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country. With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture. Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services.

About the Role

Define your future at Hong Leong Bank

Overview

We are looking for a driven, analytical, and creative intern to join our Wealth Commercialisation, Performance & Segment Strategy team. In this role, you will gain hands-on exposure to how wealth management products are positioned, launched, marketed, and tracked across distinct client segments. You will work closely with strategists, product leads, and marketers to turn data into actionable commercial insights and compelling client campaigns.

Key Responsibilities

Commercialisation & Go-to-Market Support: Assist in preparing product launch toolkits, sales enablement decks, and internal communications for frontline relationship managers.
Performance Tracking & Analytics: Help compile, clean, and visualize weekly/monthly commercial performance metrics (e.g., AUM growth, product adoption, campaign conversion) using Excel or BI dashboards.
Segment Strategy & Research: Conduct competitor benchmarking, market sizing, and client-segment analysis to identify growth opportunities across Mass Affluent, High-Net-Worth (HNW), and Ultra-High-Net-Worth (UHNW) tiers.
Marketing & Content Execution: Support the planning and execution of targeted multi-channel marketing campaigns, client events, and thought-leadership content, ensuring strict alignment with brand and compliance standards.
Cross-Functional Coordination: Collaborate with Product, Digital, Legal/Compliance, and Sales teams to track project timelines and deliverables.

Qualifications & Skills

Currently pursuing a Bachelor’s or Master’s degree in Business, Finance, Economics, Marketing, Data Analytics, or a related field.
Strong analytical skills with proficiency in Microsoft Excel and PowerPoint (experience with Tableau, Power BI, or SQL is a plus).
Keen interest in wealth management, financial markets, and consumer/segment marketing.
Strong written and verbal communication skills with high attention to detail.
Proactive, organized, and comfortable working in a fast-paced, collaborative environment.

What You’ll Gain

Direct exposure to end-to-end wealth management strategy—from segment sizing to commercial execution.
Mentorship from senior strategy, product, and marketing professionals.
Real-world experience turning financial performance data into commercial decisions.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.

Key Skills

Wealth managementData analyticsMarket researchMicrosoft ExcelMicrosoft PowerPointTableauPower BISQLFinancial analysisMarketing strategyPerformance trackingClient segmentationProject coordinationCommunicationAttention to detail